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Question: Discuss about the the necessity and importance of the alignment between the marketing and supply chain process of a Company. Answer: Introduction Every product or service needs substantial amount of marketing to be successful. Marketing management deals with the proper utiliz...
Question: Scenario Internet marketing comprehends all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity with increased market share. As a newly appointed marketing manager for any of your ...
Questions: 1.1 Discuss the principles of strategic management and the role of strategic marketing management in Emirates Group.1.2 Explain the processes involved in strategic marketing. Illustrate your answer with examples from Emirates Group.1.3 Evaluate the links between strategic marketing and c...
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What Is Marketing Management Essay?
Marketing management is the process of planning, implementing, and controlling the marketing of a business's products or services. It involves analyzing market conditions, identifying target audiences, and determining the best strategies to reach and engage those audiences. Marketing management also involves developing and implementing marketing campaigns, tracking the effectiveness of marketing efforts, and making adjustments as needed.
An essay on marketing management might explore a range of topics related to the planning, execution, and evaluation of marketing efforts. This could include topics such as market research, target audience analysis, branding and positioning, advertising and promotion, pricing strategy, and customer relationship management. The essay could also discuss the role of marketing in the overall business strategy and the ways in which marketing can contribute to the success of a business.
What Is The Importance Of Marketing Management In Our Daily Life?
What Are The 4 Types Of Marketing Management?
There are several ways to classify the types of marketing management approaches, but one common categorization is:
Production-oriented marketing: This approach focuses on maximizing production efficiency and minimizing costs, with the assumption that if the product is made efficiently and at a low cost, it will sell itself. This approach is most appropriate when the demand for the product is high and relatively constant, and when the product is not significantly differentiated from competitors.
Sales-oriented marketing: This approach focuses on maximizing sales by aggressively promoting and selling the product, regardless of its actual value to the customer. This approach is most appropriate when demand for the product is low or uncertain, and when there is intense competition in the market.
Market-oriented marketing: This approach focuses on understanding and meeting the needs and wants of target markets, by tailoring products and marketing efforts to the specific characteristics of those markets. This approach is most appropriate when the market is dynamic and there is significant competition, and when the product can be differentiated from competitors.
Whats An Example Of Marketing?
Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. Here is an example of marketing:
A company that sells shoes has identified a need for comfortable, stylish shoes for people who work on their feet all day. They conduct market research to understand their target audience and the competitive landscape, and then create a marketing plan to reach their target audience.
As part of their marketing plan, they create a range of advertisements, including TV commercials, print ads, and social media posts, to promote their shoes to their target audience. They also engage in public relations activities, such as sponsoring events and working with influencers, to get their brand in front of potential customers.
