Amazon Mission and Vision Statement

Amazons Visions and Goal

Found in 1994, Amazon is one of the most prestigious e-commerce companies. With over $1 million in capitalization, it has changed the shape of online shopping. People globally are using Amazon for shopping and also through another means known as Amazon Prime.

Being so successful, everyone is intrigued to know about its success story and what makes it different from all the other brands out there.

Today we will dive in deep and talk about Amazon's vision and future goals.

Amazons goal

Amazon's goal is to be a customer-friendly shopping platform where one can find anything they want. Starting from home appliances to fashion and makeup, Amazon has it all. Apart from just focusing on offering multiple products, it also offers them at variable price margin to allow millions of people to shop.

And their vision of offering the best at the lowest prices possible has been a game changer since so many people are ordering from this site daily.

Meeting the needs of the customer

Looking after customer needs is one of the things which can help any business touch the sky, and that is what Amazon focused on. They always come up with new, innovative, and creative products. You can find multiple options on any product and we as clients love to have our options to pick from. Offering a variety in products and prices has helped Amazon climb its peak.

Also, they are always working on faster delivery and effective customer service which is one of the best means to build a loyal customer base.

Keeping prices under check

Any brand could never go wrong if they focus on keeping their prices under check, which is what Amazon has done. People are always searching for the best item but at low prices, and Amazon has catered to that. Amazon is popular for its cheap products and pricing, which has bought over the audience from every house.

Since it is not strictly luxury, it has brought middle class, upper middle class, and even college students. They also have a strategic financial plan to keep their production and operational costs low, enabling them and their clients to profit and save more.

Accurate product selection

Amazon is constantly updating its product to satisfy the needs of all customers. As mentioned, it has groceries, clothing, electronic appliances, and home decor. There is no category of items you would not find on Amazon, which makes it an ideal place for customers. It is constantly updating and expanding its product along with varieties to keep the customer happy, which has worked in its favor.

Amazon’s Values which Contributes to Its Success

Amazon runs on four essential things, customer obsession rather than focusing on competition, commitment to excellence, long-term thinking, and passion for invention. Keeping these goals in mind, it has created a market that meets customer’s needs from all backgrounds.

Let’s dive deep into Amazon's values to see how it has greatly influenced its success;

· Encourage customer obsession

We have said it once, and we will say it again Amazon has become one of the leading platforms due to its ability to bring in customers and have loyal customer who return. We are sure that we all have one product at our home, which belongs to Amazon. Offering its products has made its customers obsessed, making them suggest this platform to other users, making all the difference.

· Inventions

Curiosity is one of the things which lead one to success. Those who are not creative will never be able to upscale their work and bring in changes for the better. Amazon is always curious to produce better, minimize costs, expand its business, and develop new ways to satisfy its clients.

Their curiosity has allowed them to broaden their work culture and develop plans that have benefited the company.

· Earning Trust

Amazon always aimed to make customers happy paying attention to competition. Of course, one needs to pay attention to competitors to have leverage but customer satisfaction can surely help one surpass any competition out there. With its services and products, Amazon has been able to win the hearts of people undoubtedly.

· Delivering Results

Creativity and ideas are nothing if one is not able to give results. It is visible that they always had the vision in their mind, but let’s not forget that their hard work to deliver results has pushed them harder.

All this has made Amazon a global phenomenon which has bought it the exposure it needs due to its amazing range and ability of gaining customer faith. It is only reaching new heights with no restriction coming its way.

· Global Audience

Amazon has always had the vision of reaching global customers. They always focused on cultivating more products which meet customers' different needs. Amazon's global reach has allowed them to reach to people across different cultures, backgrounds, and regions.

Being an e-commerce line, it has made itself accessible to the masses simply through phone, laptop, and internet connection which most of us have access to. With the brand image it has built gaining the trust of international clients who always believe in the authenticity of products from Amazon is quite easy.

How Does Amazon Work on Its Vision?

Amazon can work on its aim because of its significant interest in technology. The company uses robotics, cloud computing, artificial intelligence, and more to enhance customers' experience and one example is giving product recommendations based on customer search. The world is changing, and Amazon has not been slow in keeping up with progress, which is how they are beating their competition. Their vision, along with technology, is a great force that is hard to beat.

Example of Amazon’s Vision

Amazon's vision is visible through various acts and statements and one example of it would be Amazon Prime:

Amazon Prime

Amazon Prime is a subscription that allows one to get their orders within 2 days. This sounds great for people constantly shopping and needing urgent times. And since they have successfully pulled this off, people subscribe to this and get happy results.

Not only that, but it is also an app that offers free music, shows, and the opportunity to stream movies and shows. This step very much shows the intention of Amazon as a brand. Their goal of offering fast delivery through subscription shows how dedicated they are because people who have subscribed to it can see actual results.

Also, it offers many options for its customers to watch movies and get entertained in other ways. So it is not only taking care of the essential needs but also of refreshments.

Conclusion

Amazon's goal and the steps it takes to reach that goal are one of the major reasons why it is so successful. When it comes to customer service and offering the best product, then, it has never been lazy. The company has everything which a buyer looks for. It takes care of customer needs, offers them great deals, products, and services at low prices, and is globally available. It is great to see that people have resonated with this message. People's love and support for its tremendous work is one of the reasons why it has seen great progress and will see more in the future.