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Question: Topic:- Markets and marketing Marketing fundamentals and marketing planning (Fifield, McDonald) Researching B2B and B2C markets, segmentation ( Porter etc), positioning and channel management Product/service development and pricing (differentiation, brands, portfolio - BCG) Marketing communication campaigns – advertising, PR, selling, digital/mobile marketing and sales promotion and client relationship management (CRM and KAM) Customer service and satisfaction Labour an...
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Assignment: 8 Pages, Deadline: 6 hours
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Thesis: 12 Pages, Deadline: 6 hours
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