Klaus Luxemberg

Part 1: Analyzing Business Level StrategyThis assignment has 2 parts: Part 1: (1-2 paragraphs, 250 words) For this week's discussion, let's reflect on business level strategy specifically. Identify a company of your choosing (But not Tesla, Facebook, Amazon, Apple, Netflix, or Google - there's so many other great companies out there) and describe what type of business level strategy they utilize. Is their business level strategy working for them? Why or why not? Please describe in det...

Deacon, a large manufacturer of plumbing supplies, wants to introduce a product that increases water pressure.  The target market is several hundred thousand businesses (e.g., restaurants) that have a problem with water pressure. In a study conducted by Deacon, 80% of business owners who tested the product said they “definitely would buy it” at some point in the future. With an end-user price of $500 (plus plumber’s fees), and a variable cost of $100, the product could ...

The Concept of an 'Economic Man'It was my first week at the university, as a first-year business student, and I was looking forward to the first lecture with the professor of microeconomics. I remember that I was puzzled by his answer, referring to conventional economics theory, to his own question with regard to the definition of an “Economic Man.” He said that “Economic Man” is described as a rational individual who int...