SBLM 6010 Supply Chain Management And Strategy
Question:
Case Study
CERAMICOSA SA is a Spanish company of which you are the logistics director. It is dedicated to the manufacture of plates, tiles and various ceramic structures for housing (walls, floors, countertops, etc.). It has its production and distribution warehouse in La Vall d'Uixó (Castellón).
CERAMICOSA has experienced an exponential rise in sales due to new decorative trends based on the use of ceramics, whose attributes are linked to elegance, cleanliness and durability. I...
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