Apple SWOT and PESTLE Analysis for Ireland Students

Apple SWOT and PESTLE Analysis

In the sphere of electronics, Apple is widely regarded as the most well-known and noteworthy brand in the world. Apple's products contain unique and inventive features for each of its product lines. In addition, this international firm is well-known for its unrivalled industrial specialisation. Since its inception, it has set a standard and transformed the world of personal computing.

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What is SWOT and PESTLE Analysis?

The full form of SWOT is strengths, weaknesses, opportunities, and threats. We need SWOT analysis to focus on internal factors such as strengths and weaknesses. A business or a company has control over it.

On the other hand, the full form of PESTLE is political, economic, social, technological, legal, and environmental factors. So, a PESTLE analysis focuses on a company’s external factors. These factors are totally out of the control of any company or business.

So, if you are given to write Apple SWOT and PESTLE analysis, you have to mention both the internal and external factors and how they are affecting the business.

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What are the Strengths of Apple?

• Leading Innovator Amongst the Electronics Brands

Since 2005, Apple has been consistently maintaining the top rank of the BDG’s list for its unique electronic devices. In addition, it holds the leading position in the market for its innovative products like iTunes Media Player, iWork, and iLife. Furthermore, for streaming music and videos, Apple has become the prime solution in the industry.

• High Brand Recognition

For Research and Development purposes, Apple invested $2.5 billion in 2011. After that, for the same purpose, Apple has invested $4.5 in 2013. The prime goal of Apple is direct sales, and for that reason, Apple has established its branches in populated locations to earn more revenue.

• Strong and Effective Marketing Team

Apple has a solid and dynamic marketing team that tries to understand what the customers are looking for and efficiently provide correct information to its customers. Since the very first day, Apple has been working in that way. They use a very simple process for marketing their products.

• Premium Quality of Customer Experience

When you start researching Apple, you will discover how the company reaches its customer with magical solutions and holds a strong and friendly relationship with them.

Do you know how Apple holds the unbreakable trust of its customers?

Have a look here –

• Apple reaches its customer with a personal touch from its end.
• They understand the need of their customer very well
• They provide acceptable solutions
• They spend time listening to its customer first and try to resolve it at any cost.

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What are the Weaknesses of Apple?

• High Price

People labelled Apple as a “Premium gadget-maker” for its redundant high price. Many people have complaints that Apple innovates its products only for its fans who can afford cars like BMW. So, these things have negative impacts on the revenue of the company. Various brands like Samsung, Microsoft, and others offer most features of Apple's products at reasonable prices.

• Wrong Prediction

There was a wrong prediction from the founder of Apple, Steve Jobs' end. He predicted no one will ever use big-screen phones, which is proved wrong over time. Because the craze for big-screen phones is increasing day by day.

• Incompatibility of Different OS

Most customers who use other operating systems like android find it challenging to use iOS. The same thing applies to people who have used PC for a long time and find it very difficult to switch to Mac.

• Market Shares of Apple iPhone are Declining

In the countries like Germany, the US, Japan, Italy, the UK, and Spain, Apple faced a decline in sales for two months in 2015. Even the company was unable to convince its customers to buy iPhones.

• Dependency on iPad and iPhone

Apple is mostly dependent on the iPad and iPhone for revenue. These two product ranges provide 72.1% of its total business in the year 2013. If the sales of these products get a decline, Apple will have to face a significant loss. Therefore, the company needs to market its other products as they do for iPad and iPhone.

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What are the Opportunities Apple Company Has?

• Rising Demand for Apple Products

After launching the latest products, such as PowerBook and Power Mac products with upgraded Mac OS X, the demand for Apple products is increasing. According to Tim Cook, CEO of the company, the demand for Apple's new watch has exceeded its supply.

• Rapid Growth in the Market

Apple’s aim is to sell high-end products. The surprising thing is even after having high prices compared with its competitors; Apple celebrates its rapid growth in the industry.

• Increasing Cloud-based Services

Many specialists are predicting that the upcoming iCloud innovation will bring a revolution in the revenue of the company.

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What are things that are Threats to Apple?

• Tax Scandal

The tax scandal of Apple went viral, and it caused massive damage to its image. As a result, apple needs to be careful in the future. In addition, involvement in these types of scandals can affect its customer base.

• Developing Electronic Communication

In a complicated structure, the world of electronic communication and its equipment is constantly developing. The company must keep up with its competition; else, it will be left behind in no time. According to the Apple case study, it is a prospective and severe threat to Apple's market position in the future. Because the communication market is so competitive, the corporation is forced to create exceptional ideas and adjustments to its products in order to match client expectations

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Most Important Frequently Asked Questions Searched By Students

Q.1. What Is An Apple Pestle Case Study?

Apple PESTLE case study investigates the political, economic, social, technological, legal, and environmental factors affecting the company.

Q.2. What Internal Factors Affect Apple?

Human resources, financial resources, procurement & supply chain, shareholders, cost of production, production strategies, and marketing strategies are the primary internal factors affecting Apple.

Q.3. How Is Apple Affected By Economic Factors?

Economic downturn, strict sanctions, and adverse policies affect procurement, manufacturing, and sales of any company, including Apple.

Q.4. What Are The 4P Global Strategies Of Apple Inc?

Product mix, placement mix, promotional mix, and pricing strategies are the 4Ps of Apple's Global Marketing Strategy

Q.5. What Marketing Strategy Does Apple Use?

Market segmentation targeting, superior brand positioning, immense brand equity, and the 4Ps are core aspects of Apple’s marketing strategy.