Apple Case study analysis focuses on the commercial activities of Apple. As an MBA Student, Apple case study analysis will be one of the most critical assignments for you. A flawless assignment on an Apple case study can help you score higher grades in your degree course.
Apple’s brand story tells that it is a giant information technology company in total assets, and revenue and the largest mobile phone manufacturer with 123,000 employees (as per 2017 data).
If you want to write an Apple case study analysis, you have to write a brief outline of the organization. Include important information of Apple case analysis in a tabular form like below:
Industry |
Consumer Durables, Online Services |
Headquarters |
California, US |
Markets Operational |
Global |
Revenue |
$274.52 Billion |
Present CEO |
Tim Cook |
Competitors |
Samsung, Google, HP, Xiaomi, Lenovo |
Products |
Phones, TV, Laptops, Software Systems, Cloud Storage |
Website |
www.apple.com |
In the Apple case study analysis, you will see that though the company started as a mere computer company decade back, it presently designs and manufactures various electronic products, including smartphones, tablets, laptops, and others.
Apple’s survival strategies and business model are unique because they write the proprietary software and, at the same time, design the operating system that they provide with all the smartphones and other devices. For your Apple case study analysis, make sure to mention Apple's e-commerce strategy, Apple brand values, and Apple innovation strategies.
Functional areas of apple have expanded themselves from smartphones and entered into the entertainment market yet have been successful and unique in their approach.
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For Apple case study, SWOT is an essential tool. If you are struggling with Apple Case Analysis, use SWOT analysis case study writing services from MyAssignmenthelp.com.
However, here we will tell you in brief, what to write for SWOT analysis for your Apple case study:
Strength
Apple is one of the most consistent and valuable brands over the decades, maintaining extreme product quality and performance. Apple advertising techniques are unique, and it has an unmatched focus on innovation as well as R&D.
Previous Apple case study analysis illustrates that it has an attractive and consistent financial profile. Lastly, Apple’s brand positioning statement and an excellent mix of different distribution make it one of the leading names in electronics across the globe.
Weakness
While writing the weaknesses in your Apple case study analysis, remember that the collective bargaining agreement it formulates for the services it provides to the trade employees is one of the critical weaknesses of the organization.
The various lawsuit filed in the company's name is another weakness that is hampering the brand image.
Opportunities
The all-new Apple Arcade has been their latest innovation and will serve as a significant opportunity to strengthen their business ecosystem and expand their customer base. Also, Apple’s strategic plan to capitalize on the market through Apple Pay is another opportunity for the company.
Threats
The primary threat to be mentioned in the Apple case analysis is from Google, which came up with an alternative of Apple pay within 6months. Also, due to the unprecedented lockdown, the economies have been badly affected, thus bringing down overall business and sales. Thus, endangering the monopoly and uniqueness of Apple's application designs.
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If you want assistance with writing PESTLE analysis for Apple case study, you can always rely upon the writers at MyAssignmenthelp.com. Undoubtedly, it is your best choice if you are looking for online Apple Case study assignment help.
Here let’s discuss what to write for PESTLE analysis for your Apple case study:
Political
Apple is an American company with its headquarters in California paying higher corporate tax, as is the case with the United States. Apple case analysis illustrates that with the rise in income equality in the United States, this corporate tax has taken a significant political issue.
Like many other organizations, Apple is also dependent on China. In addition, the present turbulent politics in China had become a significant issue and has been negatively impacting the manufacturing and sales of the company. Lastly, Apple case study demonstrates that the fear of terrorist attacks is another significant political issue.
Economical
Apple case study analysis will show that it has a cost advantage as it gets cost-effective manufacturing from China. However, due to the increased labor cost, Apple is likely to lose its status of cost-effectiveness. In addition, a slow rate of economic growth also affects Apple’s revenue directly.
Lastly, the inflation rate in the USA increases the amount of the US dollar, making it difficult for apple to indulge in business with countries like Europe and China.
Social
Apple is one of the most successful and leading brands globally, needs to maintain uniform social acceptance because, in the upcoming years, countries like Africa will be potentials sales areas; however, people there are still unfamiliar with Apple products.
When talking about social acceptance regarding Apple case study, it is not the iPhone or the Mac book, but about the consciousness of a customer who consciously chooses the brand and, therefore, the ethical concern regarding the manufacturing of Apple goods in China can be a social obstacle and decrease sales.
Technological
For Apple case study analysis, the most significant competitors of Apple are Google and Samsung's strong potential to duplicate the designs and the services provided by apple. For example, Google came up with Android Pay, which had similar features to the Apple Pay payment app, hinting that many of Apple's unique services are not exceptional anymore.
Apple case study analysis will also show that the growing demand for smartphones across the globe will eventually lower the demand for Apple's unique design personal computers.
Legal
With Apple entering the compliance and regulated Apple Pay services, the chances of legal complications are likely to increase. In addition, government regulations are also expected since Apple has decided to provide financial services. Therefore, you can see an escalated level of litigation cases in Apple case study analysis.
As the manufacturing department of Apple depends on various goods, they come under cover of intellectual property laws making the company exposed to privacy and litigation cases.
Environmental
In Apple case study, Apple's most significant environmental issue is the unchecked disposal of non -working materials like batteries that are highly sensitive and responsible for causing pollution. In addition, since Apple’s manufacturing unit is entirely based in China, China's attempt to cut down greenhouse gases and shift to sustainable manufacturing can increase the overall manufacturing cost for Apple. Lastly, Apple case study will also show how disruption of the transoceanic travel or shipping of Apple goods can disturbits supply chain.
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