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Industrial marketing (also known as business-to-business) is a branch of communication and sales, specialized in marketing and goods and services from one business to another business rather than individual customers. The process of industrial marketing can be commercial, non-commercial, profit, non-profit or government controlled ventured. This is the reason industrial marketing has its own set of conditions for decision-making. To acquire knowledge of all industrial marketing topics, you can take our industrial marketing assignment essay help online.
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Our industrial marketing assignment essay help online experts make you understand the difference between industrial marketing and consumer marketing. Our industrial marketing experts explain industrial marketing as the sale of products and services or both by one organization to other organizations. On the other hand, consumer marketing (business-to-consumers) refers to transaction of goods and services between the potential consumers and organization. The industrial marketing assignment essay help online experts state industrial marketers do not entertain consumers who purchase products for their usage. But consumer marketers only deal with the consumers who buy the products or services or both for their own use and family purpose. Here are the major differences that can be identified between B2B marketing (Business to Business) and B2C marketing (Business to Consumers).
|
|
Industrial Marketing |
Consumer Marketing |
|
Market Structure |
Geographically concentrated, Oligopolistic Competition |
Geographically dispersed, Monopolistic competition |
|
Characteristics |
Negotiations, intense interaction |
Often without negotiations, little interaction |
|
Consumer Behavior |
Functional involvement Interpersonal relationship |
Family involvement No personal relationships |
|
Decision making |
Distinct observable stages |
Unobservable mental stages |
|
Channels |
Shorter and direct |
Indirect and multiple linkage |
|
Price |
Competitive bidding |
List of prices |
|
Promotion |
Emphasis on personal selling. |
Emphasis on advertising. |
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Our industrial marketing assignment essay help online experts explain that the industrial channels that are shorter than the consumer channels and are used due to the closer relationship between the manufacturer and the consumer as well as due to the nature of the product sold.
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Our industrial marketing assignment essay help online experts state that the products the industrial market include are the industrial products as well as the products and services a business use on a day-to-day basis to run the business. Examples in this category range from computers to pencils. Our industrial marketing assignment essay help online experts present some examples of potential buyers in industrial marketing:
Our industrial marketing assignment essay help online experts further mention the types of products that industrial marketers deal with:
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