Industrial marketing (also known as business-to-business) is a branch of communication and sales, specialized in marketing and goods and services from one business to another business rather than individual customers. The process of industrial marketing can be commercial, non-commercial, profit, non-profit or government controlled ventured. This is the reason industrial marketing has its own set of conditions for decision-making. To acquire knowledge of all industrial marketing topics, you can take our industrial marketing assignment essay help online.
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Industrial Marketing VS Consumer Marketing
Our industrial marketing assignment essay help online experts make you understand the difference between industrial marketing and consumer marketing. Our industrial marketing experts explain industrial marketing as the sale of products and services or both by one organization to other organizations. On the other hand, consumer marketing (business-to-consumers) refers to transaction of goods and services between the potential consumers and organization. The industrial marketing assignment essay help online experts state industrial marketers do not entertain consumers who purchase products for their usage. But consumer marketers only deal with the consumers who buy the products or services or both for their own use and family purpose. Here are the major differences that can be identified between B2B marketing (Business to Business) and B2C marketing (Business to Consumers).
| Industrial Marketing | Consumer Marketing |
Market Structure | Geographically concentrated, Oligopolistic Competition | Geographically dispersed, Monopolistic competition |
Characteristics | Negotiations, intense interaction | Often without negotiations, little interaction |
Consumer Behavior | Functional involvement Interpersonal relationship | Family involvement No personal relationships |
Decision making | Distinct observable stages | Unobservable mental stages |
Channels | Shorter and direct | Indirect and multiple linkage |
Price | Competitive bidding | List of prices |
Promotion | Emphasis on personal selling. | Emphasis on advertising. |
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Industrial marketing process
Our industrial marketing assignment essay help online experts explains the whole process of industrial marketing,
- Step 1 The industrial marketing experts describe the first step of industrial marketing as choosing the target market. The producer must gain the understanding of what kind of businesses would be interested to take products and services from the producing company.
- Step 2 In the next stage our industrial marketing assignment essay help online experts say that the company should move on to introduce itself to the potential clients. But in this technological world, the B2B business owners feel the need for online presence. The reason is the potential clients always research about the company before negotiating a sale of its products. So a website can give the better view of the any other company.
- Step 3 In the next step, our industrial marketing assignment essay help online experts advise that the producer should shift its focus from general introduction to more personalized meeting and presentations. If the client is not ready to sign the contract now, knowing them professionally would help you in future.
- Step 4 At the final stage, our industrial marketing assignment essay help online experts mention the marketing progress should involve discussing details of the contracts with the potential clients. In this stage the producer shifts its focus from conducting personalized meetings to maintaining good working relationship with the clients.
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Marketing channels
Our industrial marketing assignment essay help online experts explain that the industrial channels that are shorter than the consumer channels and are used due to the closer relationship between the manufacturer and the consumer as well as due to the nature of the product sold.
Our industrial marketing assignment essay elaborate it further by giving a graphic illustration of the channels that take part in the industrial marketing,
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Industrial market buyers and products
Our industrial marketing assignment essay help online experts state that the products the industrial market include are the industrial products as well as the products and services a business use on a day-to-day basis to run the business. Examples in this category range from computers to pencils. Our industrial marketing assignment essay help online experts present some examples of potential buyers in industrial marketing:
- Manufacturing and craft
- Distributorship of goods
- Service industries (e.g. utilities, banks, hotels).
- Institutions (e.g. schools and hospitals).
- Agriculture, forestry and fishing
- Mining and quarrying.
- Building and construction.
- Government (Federal, State and Local).
Our industrial marketing assignment essay help online experts further mention the types of products that industrial marketers deal with:
- Heavy equipment
- Light or accessory equipment
- Supplies
- Raw materials
- Processed materials
- Business services
The overview of the subject explained by our industrial marketing assignment essay help online experts is useful for you to understand the segments and related topics of the subject. Our industrial marketing assignment essay help online experts, however, know very well that industrial marketing is a vast field and that is why they provide industrial marketing assignment essay help online so that you understand the sections and sub-sections of the subject. If you acquire degree in this subject, you can have access to many career opportunities such as Brand Manager, Accounts Manager, Data Analyst and many. To achieve the heights in industrial marketing career, you need industrial marketing assignment essay help online to complete your assignments with ease.
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