Product Management

Definition of Product management

Product management is a lifecycle process which every organization adapts in order to deal and plan or forecast and produce or promote the marketing of a products or products at the every step of product lifecycle. The similar concept is followed by Product lifecycle Management (PLM) keeps informative about people, data, business systems and processes. It caters products information for companies and their extended supply chain enterprise.

• In other words, the process of product management is updated continuously throughout the lifecycle of a product or products, and also involves the broad set of activities that are planned as essentials in order to get the product in the market and to support the existence of a product or products.

• Project management is a type of analysis, which is likely to be implemented on finished products, product components, raw materials or items in any part of the supply chain.

Books on project Management

Book 1 –

42 Rules of Product Management (2nd Edition) By Brian Lawley (published by Happy About, 2012)

Book 2 –

Agile Product Management with Scrum: Creating Products that Customers Love By Roman Pichler (published by Addison-Wesley Professional, 2010)

How Project Management works?

The cycle consists numerous ways to make the procedure more efficient, for example, details on products versions, the production date or the dates of intake, the details of product weights and dimensions or any other physical or chronological information can be mention in the database in order to make top management more informative, the leaders can use the data as streamline inventory in order to make the supply chain more competent and powerful.

Here two of examples of project management,

• 3D televisions- In a few decades the 3D televisions have gained its existence, only after a considerable investment from broadcasters and technology companies 3D made an appearance in every home; this is an example product introduction which is the first stage of product management.

• Blue Ray players- as the advanced technology of blue ray players have hit normal lifestyle, from that point of time; it is gain its steady increase, in sales that indicate the growth stage of product management.

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