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The marketing industry has undergone a metamorphic change in these years with the increased use of mobile phones, internet, customer databases, environmentalism and globalization. The marketing specialists need to be acquainted with new mediums like social media, viral marketing etc. The students interested in learning marketing take up this field as their specialization and learn both the traditional as well as contemporary tools of marketing. This is enthralling as well as challenging field for the students because they need to be aware of all the intricacies related to the subject. The students can avail of marketing assignment help every time they come across any difficulty in carrying on with their academic courses dedicated to marketing management.

Marketing Management: Meaning

Marketing management embodies the functions and activities involved in the dissemination of services and goods.  It is the planning, analysis and implementation of programs formulated to evoke positive responses among the target audience of marketing.

To sum up the concept, we can say that marketing management is the process of evaluating marketing programs for achieving organizational goals. It includes, marketing planning implementing and controlling of marketing campaigns and programs.

Marketing Management: Importance

Marketing management has gained immense popularity over the years with the increasing competition among the business organizations. It is the most important function of marketing and is crucial for the success of any commercial enterprise. Marketing management is important for the following business activities:

• Introducing new services and products in the market
• Facilitating the production of the products already existing
• Reducing the sales and distribution costs
• Developing the means of transportation and communication
• Increase in the demand of goods by the customers and the eventual rise in per capita income.

Every business enterprise recognizes the importance of marketing management, and tries to incorporate its principle in all its business activities. The students can avail intenational marketing management assignment writing services every time they face any difficulty while undertaking any management related task.

Marketing Management: Career Opportunities

The field of marketing management is highly rewarding for the students for it offers well paid jobs and work satisfaction at the same time. There are a number of career options and designations which the students can opt for. Some of the major ones include:

• Marketing managers

The marketing managers take up the position of leaders in a business organization. They formulate and implement the entire marketing activities with the aim of achieving popularity among a certain segment of the mass (target audience).  They are also involved in the development and pricing of new services and products according to the demand of the customers.

• Sales managers

The sales managers are given the responsibility of directing and implementing of promotional campaigns for the company’s products and services. These campaigns involve the use of different advertising media along with coupons, deals and other offerings.  The sales managers strive to increase both the profit on sales and the market share. They do this by coordinating with advertising and marketing elements of the business management in organization.

• Market research analyst

The analysts gather and analyze the information regarding the different buying patterns of the consumers and their preferences so that the goods and services are effectively marketed to the target audience. They collect information about the competitors as well as conduct various surveys on the products.

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The students can make successful careers in the field of marketing if they avail our services.

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Sample Question & Answer Of Marketing Management Assignment

MKTG208 Marketing Management

Question:

Case Analysis Of Avellin Corporation

Need to discuss how the business’ practices and strategies are in line (or conversely) contrary to marketing theories/concepts, in the forms of a gaps model—simply put:

What it is versus what it should be, based on relevant theories. To make good use of theories.

How and why has the business gone wrong? How and why has the business benefited from their strategies and practices (in line with marketing concepts/theories)?

Remedies

Building on your prior discussion on the (mis)match between marketing theories and a firm’s strategies/practices (i.e., the case analysis), you should offer them “appropriate” solutions. These remedies have to be meaningful and not generic and broad. For example, if one says “they have to improve their product, distribution and communication,” the grade would be a fail. Instead, one can, for instance, say “to reach segment A, they should … and to reach segment B they have to .

Answer:

Introduction

Marketing entails some strategies and also practices which have to be paid attention to so that the business yield huge profits (Peter, Olson and Grunert,2014, pg.330). Moreover, within the field of marketing, there are a number of concepts and theoretical perspectives which are key to the success of any kind of business. For the case analysis of Eco7, it displays many strategies and theories which were put into practice to enable it succeed in the business of oil production (Reich, Gordon and Edwards,2013, pg.362).Read More...

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Q.9. What are the basic concepts of marketing management?

ANS. The five fundamental concepts of marketing management are:

• The production concept = It speaks of the subconscious human behavior of preferring products that are readily available and inexpensive.
• The product concept = This particular concept highlights the fact that customer loyalty depends upon the options of products available, the quality of products and the benefits & satisfaction they receive from it.
• The selling concept = The selling concept is considered the bread and butter of most marketing efforts which states that customers need to be persuaded to engage with a business.
• The marketing concept= This concept is the concept of competition. It states that the success of a product depends upon the marketing efforts and on how much a particular company can deliver a better value proposition than its competitors.
• The societal marketing concept= Finally, the societal marketing concept is the concept that aims to give back to society as much as possible. By delivering better products and services, this concept focus on making the world a better place.