Positive feedback is a process that occurs in a feedback loop in which the effects of a small disturbance on a system include an increase in the magnitude of the perturbation. That is, A produces more of B which in turn produces more of A.
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Marketing management embodies the functions and activities involved in the dissemination of services and goods. It is the planning, analysis and implementation of programs formulated to evoke positive response among the target audience.
To sum up the concept, we can say that marketing management is the process of evaluating marketing programs for achieving the organizational goals. It includes implementing, planning and controlling of marketing campaigns and programs.
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The sales managers are given the responsibility of directing and implementing of promotional campaigns for the company’s products and services. These campaigns involve the use of different advertising media along with coupons, deals and other offerings. The sales managers strive to increase both the profit on sales and the market share. They do this by coordinating with advertising and marketing elements of the business organization.
The analysts gather and analyze the information regarding the different buying patterns of the consumers and their preferences so that the goods and services are effectively marketed to the target audience. They collect information about the competitors as well as conduct various surveys on the products.
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