Marketing Research Paper Topics From PhD Researcher

What is Marketing Research?

Marketing research is often used as an umbrella term which refers to all the research activities that are carried out for the management of marketing. It can be referred to as the systematic and objective study of product designs, markets, sales, transfer activities, management, and others. Therefore, the main area of concern of such research is all avenue from the starting to the end state of the process of marketing. It can also be defined as the method which are used by firms or individuals for collecting the required information for understanding their target customers and markets in a better manner.

How to structure a Marketing Research paper?

In order to structure a marketing research paper, the following five steps need to be used:

Step 1: Cluster the Data which requires grouping all available information in a controllable set.

Step 2: Prepare an Outline which requires ensuring the inclusion of a background, body and other necessary parts in the paper.

Step 3: Mention the Method of Research which requires defining the research methodology.

Step 4: Include Visuals with Narrative Explanations which needs the use of different visual aids for making the paper attractive.

Step 5: Conclude the Paper with Recommendations which requires providing a logical conclusion along with a set of recommendation.

How to structure a Marketing Research paper?

Please write 100+ Marketing Research paper topics

The Connection Between Brand Recognition and Repeat Business
Effectiveness of social media for increasing customer engagement
Analysing the effects of social media on consumer behaviour
The negatives and positives of online shopping
The use of virtual and augmented reality in e-commerce
The elements of a competitive marketing strategy
The convergence and divergence behaviour of consumer behaviour
The definition of a social marketing mix strategy
Product design and target marketing
The role played by product packaging in competitive marketing strategy
The role of innovation in marketing
Exploring the key factors which influence the customers to switch brands
The components of brand loyalty
How customer satisfaction affects sales performance
The most effective channels of social media in B2B marketing
The purchase decisions of Generation Z and Y: a comparative analysis
The elements of customer strategy management
The role of email marketing in improving customer retention rate
The role of cultural differences in marketing messages and strategies
The role of email marketing in lead generation
Is customer relationship management a digital marketing strategy?
Strategies of content marketing for lead generation
Repurposing marketing content for start-up
The most effective content promotion strategies
Social media marketing: advantages and challenges
Case study of the social media marketing of Starbucks
Benefits and challenges of target marketing with Facebook Ads
The emerging data driven social media marketing strategies
The factors of purchase intention
The effects of social media on buying decisions
Studying how customer loyalty affects brand image
How to market products/services on an international level
Marketing tactics and paradigms in modern businesses
The use of loyalty programmes as tools of marketing
Role of leadership in marketing teams
The role and importance of display marketing
In-store branding and brand salience
Online marketing and internet security
Gender influence on business start-ups
Telemarketing – evaluation of the concept.
Analysis of the functions of mobile marketing
A comparison between advertisement and developing brand loyalty
An analysis of the customer buying behaviour in Coca-Cola
Manipulation tactics – how more customers are obtained by brands
Social media campaign ideas from big brands
The five Cs when creating content marketing copy
The advantages of inbound marketing
Harmful effects of advertising to kids
Offshore marketing and the assessment of the best distribution strategies for new companies
Channels of marketing distribution and the mistakes that the companies might make
Exploitation of impulsive buying – role played by a brand

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Frequently Asked Questions

What is Marketing Research Give Examples?

Marketing research is a field of research which involves collecting data for obtaining more information and understanding about target demographics and target consumers so that it becomes possible for a business to market its products and services in a more effective manner. This is why it is regarded as a crucial part of a company’s business strategy. An example of market research can be seen in carrying out an online search on a specific marketing related topic and to note the most recent data published on the topic to understand the trend.

What are the 7 Steps in Marketing Research?

The seven steps involved in the marketing research are follows:

Identifying and defining the problem
Developing the statement of research objectives
Planning the design of research or designing the research study
Planning the sampling methods
Colleting the required data
Processing and analysing the data collected
Developing conclusion and providing recommendations.

What is the Main Focus of Marketing Research?

The main focus of marketing research is to gather, record and analyse both qualitative and quantitative research systematically about the issues associated with marketing products and services. The main goal is the identification and evaluation of how altering elements of marketing mix influences the behaviour of customers. It involves stipulating the data needed for addressing the key marketing issues so that the appropriate methods can be designed to collect, manage and implement data collection process.

What are the 4 Types of Marketing Research?

The four types of marketing research are Primary research which involves first-hand collection of information which is obtained by going directly to the sources, Secondary research which is to collect, synthesize and analyse data obtained from secondary sources, Quantitative research which involves collecting, analysing and comparing numerical data which can be obtained from primary or secondary sources, and Qualitative research seeks to understand beliefs, experience, opinions and attitudes through the use of non-numerical data.