Customer Interface: Make or break a marketing campaign
Definition of Customer Interface
Customer Interface is defined as a shared boundary across which customers can interact and exchange products, services and information with a company or brand. This boundary lets a brand know the way its customers view and interface with it. The online customer interface of a brand can be its website in terms of design, navigation as well as content. The offline alias physical customer interface of a brand can be a physical store and its staff, telephone conversations from this brand and communication methodologies such as emails and letters.
Textbooks on Customer Interface
All marketers need to have full knowledge about the Customer Interface concept for keeping on innovating attractive marketing concepts for their brand. Hence, marketers can refer to details of some relevant textbooks that are based on the topic of Customer Interface as follows:
- The Marketing Customer Interface, 2001-2002 by Rosemary Phipps and Craig Simmons (Published by Butterworth-Heinemann – Year 2001).
- Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers by Bernd H. Schmitt (Published by John Wiley & Sons – Year 2010).
Examples of Customer Interface
Example 1: An interesting example of Customer Interface can be the online customer interface of various brands and firms. Such an interface is the website of the brand and usually it is a dynamic website for interacting with its customers. There are provisions like online chat, dynamic online fill-up forms and detailed contact details along with online shopping web pages.
Example 2: Another interesting example of Customer Interface can be the offline customer interface of various companies and brands. Usually, the physical store locations are the most focused offline customer interfaces for brands. Companies in this case, make sure to upkeep their store infrastructure along with the employment of high caliber sales staff for maintaining a positive image of their brand.
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