Advertising Campaign

How do you define an advertising campaign?

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

What is an advertising campaign example?

This type of advertising allows marketers to create relevant campaigns for the right people. For example, a sportswear manufacturer can increase its sales by placing ads on blogs devoted to sports since people interested in sports are very likely to be interested in sports clothing. You can create contextual ads with the help of Google AdSense. For example, TechCrunch, an online resource about high tech, promotes a new Samsung Phone since people interested in technologies may be interested in the recent launches in the industry.

1. Print Advertising: The first print ad ran in England in 1472, according to Info links. Since then, this type of advertising has become available in newspapers, magazines, brochures, billboards, flyers, and similarly portable methods of carrying a brand's message to its ideal end user. In this ad method, the advertiser pays the publisher to place their ad in the publication.
2. Radio Advertising: Radio advertising dates back to 1920, when the first commercial radio stations were launched in the United States. Today, radio is still a relevant marketing and advertising platform for expanding the reach of a sponsored event or new product. In this ad method, the advertiser pays the radio station to play their ad during designated breaks between music or a radio show.
3. Television Advertising: Television ads originated in the 1940s with the promotion of practical items and political campaigns. Advertisers can now use television to promote food, toys, stores, business services, and more — both to local TV channels and to national broadcast networks. In this ad method, the advertiser pays the regional or national TV network to show their ad during designated breaks in the network's regular programming.
4. Internet Advertising: Internet advertising took root in the mid 1990s with the launch of "banner" advertisements for various telecommunications companies. These ads are placed in interstitial spots on a webpage. In this ad method, the advertiser pays the website owner to place their ad in exposed spaces that are peripheral to the website's own content. Internet advertising has gone on to include video, search engine marketing, sponsored social media posts, and more.

What are the 3 types of campaign?

1. Traditional media campaign: A traditional media campaign is one that relies on traditional media outlets to increase brand awareness and/or promote a product or service. Common traditional media outlets used for this type of campaign include TV, print advertising, radio and direct-mail advertising. An example of a traditional media campaign is placing ads in your local newspaper to let potential consumers know about a sale your store is running.
2. Seasonal push campaign: A seasonal push campaign is a campaign used to promote seasonal sales, products or services. Companies that experience a seasonal influx of business such as retail chains and restaurants frequently use this type of campaign. For example, a local retail store may create ads on social media informing consumers of a winter sale to increase revenue during the winter months.
3. Product launch campaign: Launching a new product often involves marketing campaigns aimed at spreading awareness of the product and why customers need it. The manufacturer in coordination with any distribution partners executes a product launch campaign. For example, consider a shoe company that launches a new pair of women's sneakers. The marketing campaign would likely focus on reaching women of a certain age group and would include marketing tactics such as social media advertising and emails to existing customers.

What are the 4 types of advertising?

1. Display Advertising: Display advertising, which is also often referred to as “banner” advertising, is a type fo advertising that is composed of small digital billboards or banners that are placed in and around blog posts, keyword search pages, websites, etc. Display ads can be both unmoving images or animated. They usually tend to take on the form of horizontal banners at the top of a page or as a vertical banner in the side margins of a page.
2. Video Advertising: Video ads are quite popular advertising types in today’s digital marketing environment, and it makes sense why. Video advertisements are eye-catching, entertaining, and great for telling a complex story that a display ad simply can’t do. Instream video ads and outstream video ads are the primary ways that advertisers will utilize video ads.
3. Mobile Advertising: Mobile advertising is quickly becoming the new norm as more people are consuming online content through their mobile devices than ever before. Mobile advertising is, simply, ads that are optimized for mobile consumption. Mobile ads are quite broad and can include video, app, display, search, or social ads.
4. Native Advertising: This form of advertising is simple ad content that is integrated into a piece of content. They are considered “non-disruptive” ads and usually come in the form of sponsored content. These ads will match the style and flow of the content it appears in without being pushy is disruptive. For example, pop-up ads and autoplay videos are considered disruptive and can often have a negative impact on one’s potential customer base.

What are the objectives of advertising campaign?

Showcase your product: Your sales may be low because users are not sure about your product. It can be too complex, or they have doubts whether it will help them. Therefore, you need to show your product in action. You can do this with the help of a video, Instagram story, or live stream. @overtonecolor shows their Instagram followers how to dye their hair in bright colors with their product correctly. This way, people have not only instructions, but they see the final result that helps overcome their doubts.