Affiliate Marketing: Everything You Need To Know About This Trendy Buzzword

It is 2019 and we are already living in a world where one can make money even while sleeping. Wondering how? Affiliate marketing is the answer.

The concept of affiliate marketing is quite simple actually. You need to promote other people’s products through an affiliate network. If people end up buying from your ad, then you earn a commission. The success of affiliate marketing depends on your marketing strategies. 

Before knowing about various affiliate marketing strategies, let us understand what affiliate marketing is.

What Is Affiliate Marketing?

Affiliate marketing is one of the oldest and most profitable forms of marketing that is trending in the market. In this marketing strategy, you refer someone to buy an online product from a specific website. When that person buys the product on the basis of your recommendation, you get a commission. The commission can vary from $1 to $10,000 and it depends on the product you are promoting.

The strategy of affiliate marketing is based on revenue sharing. If you want to promote a specific product, you need to provide financial incentives to the promoters. If you want to make money, then promote a product that has value in the market and earn a considerable income from it as an affiliate marketer. 

How Does Affiliate Marketing Work?

The fun part about affiliate marketing is that the process is as easy as an apple pie. Whether you are a blogger planning to become an affiliate of a specific brand or you want to promote your products, affiliate marketing is super easy for both the purposes. The only matter of concern here is that you need to stay updated with the market trends. Check out the 3 simple steps of the affiliate marketing procedure.

• Join an affiliate program- You may find tons of affiliate programs in the online market. But, make sure you choose the ones that offer high commission and pay in time.
• Choose a product that you want to promote: Check out the products that are in high demand in the market. Choosing a product will generate no fruitful results.
• Share the link: After choosing the product, you will get a unique affiliate link. Share this link on social media platforms. Also share it via blogs, Facebook ads, YouTube videos or any other form.

Brace yourself for a handsome commission! Whenever someone purchases that specific product, you earn money.

Several online companies that sell products such as clothes, web hosting spaces or any other services, usually offer an affiliate program. You need to sign up for the program to get the unique tracking link. Use this link whenever you are writing about their products and recommend website visitors to visit that company’s site. 

Every affiliate program has a specific TOS. Thus, they offer a 60 day cookie period. If a visitor uses the special affiliate link to land on the sales page of that company and buys something within the next 60 days, you earn the commission.

What Is The Need For Affiliate Marketing?

If being able to earn money in 3 simple steps isn’t enough, there are other essential reasons you should start doing affiliate marketing right away.

• It’s quite cheap

You don’t have to develop services or keep products in the store. There are virtually no start-up costs in affiliate marketing. Build a website and sign up for an affiliate program. Initially, you may have to pay for website hosting and domain name. That’s all! Imagine the return of investment that you’ll be earning.

• You get professional independence

If the 9-5 job isn’t working for you, affiliate marketing is probably the best strategy for you. You are your own boss here. You get to decide your own working hours and place. Formulate your own strategy and implement it to become a successful affiliate marketer.

• It’s easily scalable

You don’t have to rent separate workplaces, or rely on customer support for affiliate marketing. Even if you need to hire people for the task, your overhead stays low. Think about it. You can even make your own white label and hire affiliates to market it.

In short, affiliate marketing is the one-stop solution for people who are in love with the eternal competition and want to become their own boss.

Top 3 Real-Life Successful Affiliate Marketing Examples

Check out the top 3 successful affiliate websites that have marketed 3rd party products while increasing their rate of income. You can gain some inspiration from these examples. If they can do it, you too can achieve the same.

Example 1: Nerdwallet

Plenty of affiliate marketers would second on this one due to the rate of growth shown by this company in the competitive market. Nerdwallet covers everything from investments in mortgage to credit cards.

• Niche: Consumer finance
• Key obstacle: Extremely competitive market
• Goal: Assist people to choose the best loans, credit cards, insurance, etc.
• Best content: How many houses can I afford?

They offer amazing content due to which they have a wide number of website visitors every day. Also, their team uses a highly competitive keyword that could either make or break their business. The outcome is clearly evident. Now let’s get back to how they made money.

Also Read: How many houses can I afford by Nerdwallet

Nerdwallet does not have any products of their own nor do they have ads to offer. Instead, they promote the following brands:

• Quicken Loans
• Upstart
• Capital One
• Synchrony
• Geico

 Example 2: The Wirecutter

This is the internet’s favorite affiliate website for electronics, gadgets and consumer goods. They focus on the best product in each category since 2011.

• Niche: Consumer product reviews
• Key obstacle: To come up with innovative tests to select the best product without being swayed by commercial interests.
• Goal: To help people find the best product in every category
• Best content: Wirecutter deals 

They update the list of the best electronics from all over the web. Let’s have a look at the money-making strategies of the Wirecutter.

• Affiliate commissions through BestBuy and Amazon
• Product recommendations
• Answers the queries of people

This is just a glimpse of the most common examples of affiliate marketing. 

Bonus Tip: Top 50 affiliate marketing examples that you should know

How To Optimise Your Affiliate Marketing Program?

You can see your affiliate marketing program grow only when you have optimised it. Wondering how to do that? It isn’t rocket science. Optimisation of affiliate marketing depends on two things:

• Traffic quality that your affiliates are sending you
• The conversion rate of your landing page

Check out the basic norms that you can apply to optimise your affiliate marketing program. Apply these principles to gain maximum profit from the program.

• Analyse your target audience and revenue data with care
• Select the right affiliates for your company
• Interact with your affiliates often
• Be careful while using the affiliate methods. If required, restrict some of them.
• Keep track of your landing pages and offers on a regular basis

Besides these steps, do not forget to optimise the traffic quality sent by your affiliates. Interact with your affiliates to achieve the highest levels of success during the on-boarding process. Good luck!

Top 10 Affiliate Marketing Networks

You have always received plaudits due to your unmatched quality blogs. Wouldn’t it be nicer if you could make good money from it too?

Affiliate marketing programs can make that come true. Here are the top 10 affiliate programs that any level of blogger can benefit from:

1. ShareASale Affiliates
2. Amazon Associates
3. eBay Partners
4. Shopify Affiliate Program
5. Clickbank
6. Rakuten Marketing Affiliates
7. Leadpages Partner Program
8. StudioPress Affiliate Website
9. CJ Affiliate Publisher’s Program
10. Bluehost Affiliate Program

Hopefully, you have got a taste of affiliate programs. Now, you can monetise your blog and earn money easily. Remember that the most important thing in affiliate marketing is to understand the intentions of your target customers.

Affiliate Marketing vs. Influence Marketing

When it comes to digital marketing, many people often confuse between Affiliate Marketing and Influence Marketing. Both marketing strategies are an integral part of digital marketing. If used properly, both can help you earn money. So, where’s the catch? The catch is that both of them differ on the basis of how they work. Check out this table for details.

Table 2: Difference between affiliate marketing and influential marketing

Affiliate marketing has made quite a buzz in this era of the digital market. Is there an easier way to make money? Probably, no. If you are thinking about embracing this strategy in your blogs, consider the examples mentioned in the blog. See how they have worked to reach the pinnacle of success. Act smartly to make the best of this opportunity.

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