Brand Alliance is a popular topic among MBA students. You may have to study this topic for writing assignments or to score good grades on tests. No matter what your purpose is, it is normal to have queries while going through this topic. Don’t worry; read on to clarify your doubts related to these Brand Alliances.
What is Brand Alliance?
You must understand the exact brand alliance meaning to know what you are dealing with. Here is a simple explanation of what exactly is brand alliance:
- Brand Alliance Definition
Brand Alliance is basically an agreement that companies make to combine two or more individual products, brands or related assets. This increases brand awareness in the minds of consumers and markets.
- Primary agenda of Brand Alliance
The brand alliance ensures that both the brands involved could generate profits. Companies even contribute their reputation to the mix, thereby accomplishing desired objectives.
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What Are The Types of Brand Alliances?
There are different types of brand alliances such as:
Co-branding is the usage and application of multiple brands on a specific product. It ensures premium quality craftsmanship and top-notch deliverables to consumers. Examples include three brand names of Dell like Microsoft Windows.
This is a contractual agreement between two companies. The first company lets another organisation use its brand name on the products to be sold to the consumers. The products are sold in exchange for a licensing fee.
This indicates a joint and mutual agreement between the two companies. The main objective of this agreement is to promote each other’s products and services. Consider it more like a barter deal arrangement.
You are required to have at least a basic idea about all three types of brand alliances. Consult with our team if you need credible research material based on any of the three brand alliances stated above.
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Sample Question And Solution Of Brand Alliance
Events Planning and Management: Brand Manage
Question:
Summarise Virgin Atlantic’s background and history, turnover, management structure, current corporate goals and targets, and markets. Your summary should use material from the Virgin Atlantic website, and other relevant online sources.
Develop a SWOT analysis to identify Virgin Atlantic’s current situation in relation to its main competitors. You should identify a minimum of three strengths, weaknesses, opportunities and threats. Your model should be developed referencing core marketing texts with content developed from articles and web sites.
Answer:
Background/ Introduction
The Virgin Atlantic (VA) Airways was founded in 1984 by the Richard Branson's Group and has been into operations since then. Virgin has grown to become the second largest carrier in Britain, and it operates in the world's major cities. The Airline enjoys consumer loyalty and recognition globally because of its innovativeness, world-class customer services and on time deliveries (Virgin Atlantic, 2015, p. 2). The management focusses on customer driven services which emphasize on innovation, fun, quality and giving customers services worth their money. From the beginning, Richard Branson's aim was…. "To provide the highest quality innovative service at excellent value for money for all classes of air travellers (Virgin Atlantic, 2015, p. 4)"... Read More.
Advantages of Brand Alliance
Brand Alliance is a serious decision taken by different companies. If done right, brand alliances can lead to the following benefits:
In brand alliance, the companies involved in an agreement flaunt their expertise, experience, knowledge and know-how to bring forth excellent product qualities. The quality goes up in manifolds.
The brands usually bear individual costs of production, packaging, marketing, distribution and promotion before the alliance. After the brand alliance, sharing costs and overheads come into play, thereby reducing costs to a great extent.
In brand alliance, both the brands bring forth individual legacies, brand values and the customer base increases. The combination of the brands leads to consumers approaching the products from both brands. This ensures broader levels of consumer categories.
You may often be asked to write about the benefits of brand alliances in exams or assignments. Talk to our team if you need help with the relevant research material.
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Examples of Brand Alliances and Successful Co-Branding
Brand alliance examples are one of the best ways to understand how it works. You may often be asked to write the brand alliance examples in assignments as well. Thus, here are the most successful examples of branding and co-branding:
The co-branding campaign was known as The Art of Travel. BMW brought forth a sports car model named the BMW i8. Louis Vuitton, on the other hand, designed exclusive set o suitcases and bags that would fit perfectly in the car’s rear parcel shelf.
The co-branding campaign was known as the Soundtrack for Your Ride. Spotify partnered with Uber to bring forth a soundtrack for your ride. The partnership ensures that when riders wait for their Uber ride, they would be prompted to connect with Spotify and choose songs from their playlist to be played on the trip.
The co-branding campaign was known as Nike+. The partnership began to bring music from Apple to Nike case study during their workout. Nike+ was all about activity tracking information technology combined with athletic clothing and gear to synch with iPhone apps.
There are several other brand alliance examples that you can write about in your assignments. Confused where to start from? Have a word with our tutors.
How To Get Brand Alliance Topics At MyAssignmenthelp.com?
Choosing the right brand alliance topic for assignments is quite a daunting task. Consult with our team to get a refined list of online brand alliance topics suggestions. All you have to do is connect with us via phone calls, chats or emails. Here’s how our brand alliance topic tutors help you get hold of a suitable topic for this assignment:
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Have a word with our tutors if you have any queries regarding the brand alliance. Our brand alliance assignment experts use relevant examples and visuals to explain each point.
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Most Popular Questions Searched By Students On Brand Alliances
1. What are strategic brand alliances?
Strategic brand alliances are partnerships between two brands with a shared goal and target audience. Here are some of the most popular examples of strategic brand alliance:
- Uber and Spotify- This partnership lets Uber riders stream their Spotify playlists on their ride.
- Starbucks and Target- This partnership lets shoppers at Target make the most of affordable luxuries at Starbucks.
2. What is a cause-Brand Alliance?
Cause-brand alliance is also known as cause-related marketing. It involves brand affiliation with a social cause or NGOs to gain economic or brand reputation benefits. Customer retention is highly important for businesses. And cause-brand alliance improves customer loyalty and brand reputation to a huge extent, even among customers who do want to commit.
3. What are the corporate brand effects in brand alliances?
In brand alliances, a well-known reputable brand often allies with an unknown focal brand. The corporate brand tends to improve the customer evaluations of the co-branded product. The positive effects of a corporate brand in brand alliance help marketing managers make investment-related decisions related to building both corporate and product brands.
4. What is the difference between Co-Branding And Brand Alliance?
CO-branding is a type of brand alliance. Both mean the same thing, which is a partnership between two or more companies. This partnership is designed to bring more advantages to both brands. The companies add their reputation to the mix to generate maximum profit for whichever product or service they generate.
5. What type of conclusion will include in Brand Alliances topics?
The conclusion of your brand alliance assignments should be concise and compact. It shouldn’t leave the readers on a loose end. Summarise all your essential findings in this section. Do not restate the thesis statement. Just write it down in new words. The conclusion is your last chance to remind your readers of the important points you might have discussed in the paper.
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