Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to a business that is conducted between companies, rather than between a company and individual consumer (Fahy and Jobber 2019).
By automating repetitive marketing activities, you will be able to reduce the time and money you spend doing the same thing over and over again. Therefore, you will be able to use your time smarter focusing on converting leads into customers and customer into passionate customers. The few activities that should be automated are data collection, content creation, target users that have abandoned the online form or shopping cart, welcome or activation program, collect reviews, birthday message, sales emails, post sales email, events and customer lifecycle (Gilmore and Carson 2018).
Managing multiple businesses may sound daunting, but it isn't impossible—a few procedural changes can help, writes this entrepreneur. When you have ideas for multiple businesses that you think may have real potential, you probably don't want to let go of any one of them. But successfully running a business can have a lot of challenges. Adding another one to the mix can make it harder to figure out how to juggle building two or more ideas into full-fledged companies (Sari, Nabella and Fadlilah 2022).
Thus executing the activities requires certain tips and tricks and they are-
The core activities of marketing are
It focuses on data-based analysis to understand customers’ interests and needs better while providing business strategy insights.
The data used for this analysis comes from marketing activities like surveys, website sign-ups, purchases, and newsletter subscriptions. From those activities, companies gain users’ email addresses and other relevant behavioral and website performance data (Fahy and Jobber 2019).
Finance is an essential part of a business. Marketing works together with finance to fund production or business activities, increase customer purchases and company profit. Through effective financing, you can create better marketing strategies without spending too much money (Fahy and Jobber 2019).
This function revolves around the product and service distribution to the list of customers. Choosing the right distribution channels is a part of the marketing team’s responsibility. This ensures accurate targeting of customers and provides better marketing campaign results (Thabit and Raewf 2018).
Also called product service management, this function provides the right products or services to customers. Maintaining products can happen on social media or day-to-day customer engagement. Designing the right products helps meet the customers’ needs and reach the business’ goals (Wibowo et al. 2020).
Product prices are about how much money customers spend on purchases. Setting the right pricing for goods and services requires balancing the customers’ buying power and production cost. Additionally, opt for a product mix to reach more audience demographics (Fahy and Jobber 2019).
Regardless of the industry, promotion increases brand awareness, lead generation, and product sales for businesses — which are a few of the factors that make marketing important. This function also educates customers about the company (Thabit and Raewf 2018).
The final function is selling. The process combines efficient communication and strategic product prices to meet consumer needs and make the sale. Effective selling will help reach sales targets, increase profit, and grow leads (Fahy and Jobber 2019).
Good examples of business marketing are-
Creating a website that's among the top results on search engines is another way of marketing services. If a consumer is looking for a product or service for which there are a number of providers, she might simply enter search terms into a search engine and scan the results. Many consumers only look at the first few websites, so it helps to have your website at or near the top of the search results. The most effective way to have your website get noticed is provide consumers a well-designed site with the content they are most likely to be searching for (Viira et al., 2021).
In particular, for entrepreneurs looking to find retailers to carry their product, trade shows are a form of business-to-business marketing. Owners purchase booth space and sell units of a particular item, sometimes to members of the general public but also to those who can get them shelf space in a large-volume retailer. Even if an entrepreneur doesn't sufficiently impress a retailer at a trade show, the number of units sold to everyday consumers might be enough to convince retailers later on to stock the product (Viira et al., 2021).
Marketing success can be achieved by utilising the social media platforms, getting the most out of email marketing, adding a personal touch to the marketing messages, taking the advantage of co-branding, affinity, and cause marketing, starting blogging for the business, using videos as marketing tools, starting to do podcasts and be a great storyteller, understanding the power of SEO, leveraging the help of influencers and getting the best out of sales productivity tools (Wibowo et al. 2020).
Fahy, J. and Jobber, D., 2019. EBOOK: Foundations of Marketing, 6e. McGraw Hill.
Gilmore, A. and Carson, D., 2018. SME marketing: efficiency in practice. Small Enterprise Research, 25(3), pp.213-226.
Sari, D.P., Nabella, S.D. and Fadlilah, A.H., 2022. The Effect of Profitability, Liquidity, Leverage, and Activity Ratios on Dividend Policy in Manufacturing Companies in the Food and Beverage Industry Sector Listed on the Indonesia Stock Exchange in the 2016-2020 Period. Jurnal Mantik, 6(2), pp.1365-1375.
Taraniuk, L., Kobyzskyi, D.S. and Thomson, M., 2018. Estimation of the marketing potential of industrial enterprises in the period of re-engineering of business processes. Problems and Perspectives in Management, 16(2), pp.412-423.
Thabit, T. and Raewf, M., 2018. The evaluation of marketing mix elements: A case study. International Journal of Social Sciences & Educational Studies, 4(4).
Viira, A.H., Lillemets, J., Põder, A., Ariva, J., Aro, K., Lehtsaar, J., Kogabayev, T., Barth, H., Ulvenblad, P., Ulvenblad, P.O. and Hermus, S., 2021. Report on Good Practice Business Models and Example Small and Medium Scale Pilot Business Projects for Sustainable Bioenergy and Side Bio-products Production in the BSR. Tartu: Estonian University of Life Sciences. Project co-funded by the European Regional Development Fund, 4, p.4.
Kobyzskyi, D., 2018. Organizational and economic potential of re-engineering business processes in the context of marketing activity of an industrial enterprise to ensure its efficient innovative activity. Innovative Technologies and Scientific Solutions for Industries, (3 (5)), pp.95-105.
Wibowo, A., Chen, S.C., Wiangin, U., Ma, Y. and Ruangkanjanases, A., 2020. Customer behavior as an outcome of social media marketing: The role of social media marketing activity and customer experience. Sustainability, 13(1), p.189.
MS in Computer Sci...
I boast excellent observation and analysis skills. I am excellently thorough with the subject knowing all the aspects, a...
400 Completed Orders
42 Student Reviews
I took a MBA degre...
Along with an in-depth knowledge in marketing I am also skilled in composing assignments especially case studies with pr...
300 Completed Orders
51 Student Reviews
Msc in Nursing fro...
I am in this field for 15 years, which helps me come up with unique topics and cases for students’ papers. I have comp...
400 Completed Orders
125 Student Reviews
MS in Biology...
I am skilled to do research to find proper content for research papers, thesis and dissertation. I give only verified co...
200 Completed Orders
56 Student Reviews
M.sc in Electronic...
Allotting responsibilities and giving directions on achieving the targets within the team. Excellent research and creati...
350 Completed Orders
45 Student Reviews
Masters in Account...
I am thorough with the changing financial scenario in US and the factors behind it. I am also updated with the changing ...
250 Completed Orders
34 Student Reviews
MS in Statistics...
I am skilled in creative writing to craft any kind of assignment especially essays, thesis and dissertations of any kind...
360 Completed Orders
45 Student Reviews