Definition of Community Marketing
Community marketing can be said to be the absolute privilege given to an existing customer of a particular brand. It is most likely that you kind of like some of the brand pages which are there in the social media page you belong in.
This way or through the community marketing, and the companies retain that their loyal customers continue to be so for a long period. Mostly any other marketing strategy usually involves in entices new customers towards their brand, but this particular strategy is developed to make sure that the company gets to build a stronger relationship with their existing customer. With effective strategies of community marketing, a company or a business organization tends to maintain long term relationship with the already existing clients, who in turn can promote the respective brands through word of mouth, benefitting the organization in ways more than one!
Textbooks on Community Marketing
Community marketing has been extensively operational these days among the giant business operators, and hence there are ample reading materials available if you want to know about the strategies. Some of the basic textbooks, on community marketing are:
- The New Community Rules: Marketing on the Social Web by Tamar Weinberg, 2009.
- Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber, 2009.
Examples of Community Marketing
Community marketing can be said to be almost like building a community only. This is the way brand fanatics gets to meet another such person and can enjoy some privileges that they can only avail by being an existing customer to that particular company. For instance:
Big brands have their own and personal social media accounts, which can be liked by various people who think that this brand is worthy of their attention and this way they get to know about the upcoming sales, much prior to those who would have to physically go to the shops to know about the sale. With the increase of social media networking, promotional activities through facebook, twitter, tumbler, pinterest as well as blogs have also gained widespread popularity!
Privileged members or card holders' get to know about the special offers and the extravaganzas which are held by a particular shop of which they are a member of. Moreover, a special treatment of sorts is provided to such people, such as free parking, home delivery, etc. As a result, the existing customers avoid deprivation from such privileges and continue shopping from the same retail shops.
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