Corporate Identity

What do you mean by corporate identity?

Corporate identity is often misunderstood by people, be it experts or beginners. It is often assumed that the term is only applicable to the legal, technology, or banking sector. Instead, it is a combination of all methods through which a business strategy or firm represents its corporate existence to the outside world. Corporate identity refers to the brand and visual representation of a company that includes its advertising, product design, public relations, corporation title, logo, and so on. The Dutch East India Company or VOC is the first company in the modern-day business era to implement a proper corporate identity-based business model. The company used to use its logo, monogram seals, and corporate title in items, official documents, packages, and any properties. The logo used by the VOC is considered to be the first corporate logo introduced and used by any corporate company. A logo is a visual icon used unanimously as a representation of the brand of a corporate. Logo design is at the heart of corporate identity, every element from font colour and illustrations to animations and photography. Though a logo is a major part of corporate identity, corporate identity is not limited to logo designing. Any element that represents the brand of a company or a corporate is encompassed within corporate identity. This can include colours, corporate titles, nicknames for brands in the market, taglines associated with a brand, and so on. For instance, the red colour for Coca-Cola, the nickname “Big Blue” for IBM, and taglines like “Its finger licking good” all help the corporates to build their identity.

Why is it important to corporate identity?

There are several reasons that any brand should start its journey with a corporate identity, and all large companies have certain forms of corporate identity. Corporate identity helps in reaching people’s minds and helps a brand position itself in the market with a strong competitive stance.

Cohesiveness is one of the key importance of a corporate identity as with a strong and well-developed corporate identity, it is possible for a brand to ensure that everyone involved in the firm and every asset associated with it is represented in the same way. This helps in building a strong cohesiveness among the clients, potential clients, stakeholders, and partners. Thus, building a business network becomes easier for a company.

Another key factor is the expertise that corporate identity helps to build in the market. The corporate identity acts as a means to establish a brand’s image as a trustworthy expert in the market that it serves.

Media plays a vital role in marketing and brand building in modern-day business administration. Therefore, in building a well-crafted and cultivated identity, it is possible for the company to standardize the visual presentation of a brand across all media channels like social media, traditional media, printed media, and so on. If you are thinking about the format or the tone of your essay writing, essay writing help is a way to make it right. 

Authority over the brand identity is also important for corporates and firms. Without a strong hold over the brand image that a company has cultivated with crucial amounts of time, money, and effort, it will all go in vain. Corporate identity acts as authority over the brand image of a company.

What is the main purpose of corporate identity?

However, to develop a well-crafted corporate identity that serves all the above-mentioned aspects of the market, it is crucial to take into consideration the key purposes of a corporate identity. Though corporate identity as a business model is a modern-day concept, the history of visual identity to represent the work dates back to the ancient era. For instance, porters in the Transylvanian region, about 7000 years ago, used to use personal marks on the items and earthenware that they used to craft. The better the products were in quality, the more one’s mark got value. Visual identity is also a common practice in religions such as the cross in Christianity, the crescent in Islam, or the Ohm symbol in Hinduism. One of the most popular trademarks that used to be utilized for trademarking professional qualifications is the Rod of Asclepius. It was used as the trademark for a well-trained physician practitioner. It is also used as an influence on various visual identities and logos for medical institutes, associations, and organizations across the world. Therefore, the key purpose of a corporate identity is to make the brand memorable and instantly recognizable. An ownable and consistent brand image will automatically provide a certain level of control over the brand image and the benefits that it avails. The visual elements (and media elements) in a corporate identity must be consistent, minimal, and recognizable. Any complexity in the design must be avoided.

What are the types of corporate identity?

There are various types of corporate identities that help a brand to build a strong brand image. These are often used individually or together for companies.

Visual identities and elements like logos, monogram seals, and corporate titles are the most important forms of corporate identity. These help in creating a visual response among the customers and potential customers.

A corporate colour is also a critical form of corporate identity. Brands use them in marling their documents, objects, websites, logos, and so on. One such popular example is the Blue colour used by IBM, which gave it the nickname Big Blue.

Another critical form of such identity is Brand documents. A brand can create an individual, standardized and recognizable identity by practicing standardized elements, typography, representation style, and colour for their documents (like annual reports).

Apart from these, taglines, the corporate language, and corporate culture all contribute to creating a standardized and recognizable corporate identity if used properly.

What are the benefits of a strong corporate identity?

Firstly, a strong brand image provides a memorable and higher value of recognition. Further, it helps in developing a stable and consistent brand image. The firm also gets a chance to create unison and team awareness among the employees, even if divided by cultural and geographical boundaries. It is also a medium for creating strong customer loyalty.MyAssignmentHelp.com marketing writers who are well conversant with this subject can provide quality online assignment help to students.