Definition of Customer’s Role in Marketing
A Customer can be defined as a person who avails a service, product or idea from a seller or a vendor regarding a monetary or any other valuable consideration. The customer is the main focus or target of marketers and marketing companies regarding their marketing campaign.
Brands and sellers carryout all kinds of marketing campaigns in order to sell their products and services to customers who may be direct consumers or even dealers having their own direct consumers.
Textbooks on Customer’s Role in Marketing
A number of textbooks are available on the topic of Customer’s role in marketing. Some details of such textbooks are mentioned below for marketers as follows:
- The Entrepreneur's Guide to Customer Development: A "cheat Sheet" to The Four Steps to the Epiphany by Brant Cooper and Patrick Vlaskovits (Published by CustDev – Year 2010).
- Best Practices in Customer Service by Ron Zemke and John A. Woods (Published by AMACOM Div American Mgmt Assn).
Examples of Customer’s Role in Marketing
Example 1: An interesting example of a customer’s role in Marketing can be that of an intermediate customer who is actually a dealer. Such a customer purchases goods for reselling purposes. Marketers from the wholesaling side try to make sure that these intermediate customers are impressed through their marketing techniques and may buy their products.
Example 2: Another interesting example of a customer’s role in Marketing can be that of the ultimate customer who does not re-sell a product to the consumer. Such a customer just passes the passes the product to the consumer or is itself the consumer. Hence, marketers need to be extra careful while marketing their products to these kinds of crucial customers.
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- Our marketing writers provide assistances to students during their assignment completion or during their dissertation project related to Customer Marketing issues such as Business-to-Business Hub.
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