Customer Is King

What Does Customer King Mean?

Customer is King’ is an age-old phrase that reflects the importance of customers or consumers in every business. Traditionally it means the promise to provide good products or services with evolving technology and means a lot more than just products or services. The customer is the only one who rules all over the market and thereby he/she is the real king because every producer or seller tries to fulfill the demands of the customer also if we think we only satisfy the demand of whom the person who ruled over the market so same concept related to marketing (Sharma, Kaur and Syan, 2021). This phrase refers to the fact that a business regards its customers' desires as paramount and that it will always bow to its customers' wishes. It also means that the customer must be given more than just good customer service which includes giving them the best and knowing their power. Customers will want the same thing- the best value for their money. This is what must be given to them. Even before one thinks of treating them well when they go to their place to purchase a product or avail the services, the business should always keep the customers in mind when developing products or offering services (Bolander et al. 2017). 

Why the Customer Is King in Marketing?

Paying attention to what the customers have to say is important since they have new information that will lead to a positive impact on the business. Businesses that treat their customers as king, the most priced asset in the enterprise have reported higher returns than their counterparts who puts little to the value of the customers. There is no known business that can do without customers. Any activity in an organization is done with an aim of impressing the customers (Payne, Frow, and Eggert 2017).

Some Reasons Why Customers Are the King Are as Follows:

1. Customer’s perception- The truth is, that customers are the key to success in any business. After all, the business is there to provide customer services to them. The customer’s perception is built from the services and products that the business offers them. This means that, as an organization, they are solely responsible for the client’s perception. The business must therefore aim at giving the customer the best services so as to build a good perception of the customers. The reality of a customer is a result of what they perceive (Sharma, Kaur, and Syan, 2021).

2. Maintaining the customer- It is not easy to attract and keep the same customers. It takes a lot to attract clients into your business and losing them would be the last thing a business can ever think of. Once a business has managed to get customers, it must focus on how to make them stay rather than how to acquire new ones. In many cases, people neglect the already existing customers while trying to attract new ones and most of the time they end up double-losing. Not getting new clients and losing the existing ones. It must be kept in mind that the customer is the boss and be the best service provider one can ever get.  Most importantly developing communication with the customers is important. This will surely keep them around  (Payne, Frow, and Eggert 2017).

3. Customers are the business- A business is initiated to meet certain needs of certain people. The market of any business is its customers. This explains why without customers, there are no businesses. A business needs customers in order to succeed (Payne, Frow, and Eggert 2017).

Why Is the Customer the Most Important in Marketing?

A customer is an individual or business that purchases another company's goods or services. Customers are important because they drive revenues; without them, businesses cannot continue to exist. Regardless of what industry one is in or what kinds of products and services they sell, the customer is the most important part of your business. Without the customer, one does not see any sales. As a result, they are a critical factor when developing your marketing messaging and strategy. One can only deliver a service right if they got full information about their customer. This will help in knowing how they like things done and delivered. People are different and therefore have different preferences. Understanding this will help in knowing how best to approach them (Payne, Frow, and Eggert 2017). An organization will win by wowing the customer if they took the time to learn about the customers. Putting the customers first helps in winning their trust and loyalty to your business. Customers are business and the backbone of any success in a business. Correctly identifying customers' needs is essential for ensuring customer satisfaction and loyalty. If a business fails to properly identify customers' needs, or if they are indifferent to their needs, they will take their business elsewhere as customers have unique needs (Plouffe, Bolander, Cote and Hochstein 2016).

In Which Stage of Marketing Is the Consumer Considered the King?

In socio marketing concept, the consumer is known as king as the satisfaction of customers is taken care of in this concept. The societal marketing concept holds that the organization's task is to determine the needs, wants, and interests of a target market and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the well-being of both the individual consumer and society. There are eight 'benchmarks' which describe the key concepts and principles of social marketing. These include Customer Orientation, Exchange, Competition Analysis, Insight, Theory, Behavioural Focus, Segmentation, and Method Mix (Sharma, Kaur, and Syan, 2021).

What Are the Benefits of a Business by Treating the Customer as the King?

With the fast pacing economy, customer service has remained the backbone to determine the lifespan of a business. An everlasting customer relationship gets cultivated once the customer's needs come first. Thus, besides providing quality goods and services, efficiency in creating exceptional customer experience management is imperative.

Below Are the Benefits That a Business Will Receive by Treating Their Customers as the King of the Business:

1. There is no business without the customers- 

Customers play a vital role in the success of any business. Studying the customers and knowing what they like, and what they don’t like, gives more insight into marketing trends. With this, one will be able to enhance their services to meet the expectations of the customers, and positively impact the business performance (Kim and Aggarwal 2016).

2. The customer dictates what products and services run the market and thereby impact sales- 

It is the ability to tend to the customer’s needs that make a product good or bad. If a product or service is liked by the customers, they get to recommend it to other potential customers, hence creating exposure for the brand. In the online or the common market, customer interaction with the product determines how useful the product is to the users. Conducting a customer experience analysis, and the more the clients positively interact with the brand, the more one can generate a tangible income. However, if the brand does not please the users, despite the relentless advertising, no one would bother giving the product a second look (Kim and Aggarwal 2016).

3. Customers are resourceful and thereby aid in the modification of services-

One can get insights from their customers to know what products or services to offer. Lending an ear to the customers helps you to modify the services to suit the target audience’s needs specifically. There are plenty of options to buy from in case one fails to offer relevant services and meet the needs of your customers (Wang 2016).