Demography is the statistical study of human population. Professionals from different sectors make the most of this tool. If you are a student of statistics or if you are a professional from any of the related fields, it is essential to have a good idea about demographics. This blog can give you an overview of demographics. Enrich your knowledge, gather information and write a paper using the information given below.
Demographic is the statistical characteristics of the human population. It is used to identify markets. For example, it is widely used to measure an area’s demography, the characteristics, and a number of the people who live in that area.
In the field of business, demography refers to the study of people who are living in a specific area. It helps businesses to find people with similar characteristics. This study includes taking notes of the changes in the number of births, deaths, females, males, marriages, etc.
The demographic study is the examination of a defined population’s characteristics. Every data that is collected by the census is counted as demographic characteristics. A census can be defined as the collection of demographical factors that are related to each member of a population. Some examples of demographic characteristics are age, income, average, workplace distance, median, etc. The data is used to prepare various reports.
The demographic characteristics are important because they are used to fulfill different purposes in different sectors. In the public health care sector, public health data is analyzed by demographic characteristics in order to decrease or get rid of the health differences. Apart from this, analyzing public health through demographic characteristics also portrays at what age-specific conditions and diseases affect people. Along with this, it also shows how health outcomes are affected by life events, circumstances, and choices.
The customer base profile of an organization is developed by using demographic data. Specific generalizations regarding groups are made with the help of demographics to identify the customers.
The data is collected to carry out a census. The demographic data can also be used to predict population growth and economic patterns.
There are multiple ways to collect demographic data. These are as follows:
Sample surveys- Different types of sample surveys are conducted. Some examples are of household income and expenditure survey. The two basic sampling types are purposive sampling technique and non-purposive sampling technique. Surveys become necessary in situations when it is essential to meet the needs of emerging essential problems or emergencies, know yearly data to save time and money, use capable staff and personnel, and compare census data. It is necessary to select and use the sampling system carefully.
Questionnaires- Questionnaires are used to collect demographic data of a given place. Researches prefer to use questionnaires to obtain authentic demographic data. The results generated from these are usually easier to examine. In this technique, the responses can be examined using quantitative methods.
Observation- This method makes it possible to study the dynamics of a situation. The study of the target customer’s behavior frequency count is also possible via observations. Both quantitative and qualitative data can be produced through this method of demographic data collection. Observations are a great source for giving extra information about a specific group. An example of this method can be to visit an after-school program to record the interaction between the program staff and youth.
Interviews- This method can be carried out over the phone or in person. Interviews can be done in various ways, structurally, informally, or semi-structurally. The questions asked must be clear, focused, and obtain open-ended responses. By nature, interviews are usually qualitative. An example of this is having a one-on-one conversation with the parents of drug addicts.
Documents and Records- The existing databases are examined using this method. It also consists of analyzing reports, financial records, attendance logs, etc. This method of collecting data can be inexpensive, but it might generate an incomplete database.
Demographic rates and ratios are used to study the pattern in which the demography changes among the population. Other than this, the rates and ratios also help to know the trends of population change.
Rates and ratios are demographic measurement tools. Keep reading to know more.
Rates- Rates help to measure the occurrence of an event in a population at a given period. An example is the death rate. These are of two types: crude rates and specific rates. Crude rates can be defined as observed rates that are based on the entire population. Specific rates can be defined as observed rates that are based on a particular population group.
Ratio- This is an event measurement that shows a relation in size among two different factors taking place in a given population. It is acquired by dividing one factor’s quantity with the other. It is written in the ratio of x:y or x/y (let us assume x indicates the average score obtained by male students and y indicates the average score received by female students).
Now that you know the basics of demographics, use this information as per your requirement.
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