Email Marketing: A Traditional Online Marketing Technique

Definition of Email Marketing

Electronic Mail marketing alias Email Marketing is defined as the Internet Marketing technique used by marketers in which a message meant for a service’s or product’s marketing purpose is sent directly via email to a number of people at one go.

Email Marketing is carried out by online marketers for a number of purposes like advertising a product or service, request potential clients to do business, ask for donations or simply going for brand awareness to attract new customers and to retain existing customers.

Like any other marketing technique, even Email Marketing has got its share of advantages and disadvantages. The advantages of Email Marketing are that it fastens business communication and it can also track return on investments through basket emails. Its disadvantages are that it tends to violate spam laws when it’s practiced unethically by some companies.

Textbooks on Email Marketing

Email Marketing is a traditional method of Internet Marketing or Online Advertising. Many social media professionals can know more about it through related textbooks and some details are mentioned below:

• The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win by DJ Waldow and Jason Falls (Published by Que Publishing – Year 2012).
• Email Marketing: An Hour a Day by Jeanniey Mullen and David Danniels (Published by John Wiley & Sons – Year 2011).

Examples of Email Marketing

Example 1: An example of Email Marketing is that of Transactional Emails. Such emails consist of messages from businesses to their customers regarding password reset tasks, purchase confirmations, promotional offers and transaction receipts. Organizations like banks and shopping portals utilize this email marketing technique for practicing brand relationship with their customers.

Example 2: Another interesting example of Email Marketing is that of Direct Emails. Various marketing companies gather a list of prospect email addresses and send promotional emails on these addresses. Some service providers provide such lists of their customers email addresses to these marketing companies on a rent basis, but safe email marketing is also utilized at times.

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The subject writers at MyAssignmentHelp.com services who are experts at Email Marketing topics can provide assistance to students in the following ways:

• Our marketing and management writers provide help to students while completion of an essay or a dissertation regarding Email Marketing Issues like Transactional Emails.
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