Throughout the history of advertising, religion has influenced various marketing strategies that are responsible for the success of renowned multinational brands. Adopting the triggers and tactics from the world of religion, the marketing industry strategized brilliant ways to advertise their products. One fine example of it is evangelism marketing.
The idea of evangelism has been borrowed from the fundamental concept of Christianity, i.e. to spread the preaching of a gospel, a doctrine or set of beliefs to others with the intention of converting them to the Christian faith.
Co-opting religious languages, in a marketing context, have become a common phenomenon today. This is because the lines between social and consumer culture are increasingly getting blurred. As Kawasaki recounts, 'Apple' demanded all the religious fervour, devotion, zeal and sacrifice form all its employees and customers to successfully establish its customer base.
Many people consider him to be the father of evangelism marketing. In his book ‘The Art of the Start and How to Drive Your Competition Crazy’ he says that the driving force behind this form of marketing is the pure belief and faith of the customers on a particular brand.
Transforming the very customers into an advertising medium is the ultimate ‘marketing dream’ of every businessman. As most of the people today rely on word of mouth, evangelism has gradually evolved as a successful strategy for brand promotion.
Evangelism marketing stands for “word of mouth marketing”.
In today’s world, the marketplace is saturated with hundreds of companies selling similar products. Even a groundbreaking product will fail to make a mark if the company does not implement appropriate strategies to distinguish themselves from the competitors.
Primarily, it becomes essential to establish a loyal customer base. To establish your presence within your chosen niche, you need to identify your target market long before you launch your product. Then comes the biggest challenge, i.e. to turn the one time customer into a lifetime customer. This is where Evangelism marketing comes into play.
Evangelism marketing uses the strategy of word of mouth publicity to ensure long-term business and promote customer loyalty for an organisation. In the marketing domain, several renowned companies like Apple, have used this strategy to convert their target consumers into its fold, by the customers themselves.
You might be thinking, “But isn’t that what every marketing advertisement does?”
It’s true that the fundamental purpose of any advertisement is to reach out to the target consumers and develop their business in the process. But there is a slight difference between traditional marketing and evangelism.
Evangelism is all about delivering an exceptional product that will ensure you retain the existing customer base. Once you have turned a casual customer into a hardcore fan, you no longer have to convince him/her to buy your product. The loyal consumers will ensure your brand survives the changes in the trends and thrives for years to come.
2. What Does A Brand Evangelist Do, And Do You Need One?
Brand evangelism is one of the oldest forms of marketing where a consumer actively and freely tries to convince other consumers to use a certain brand based on a positive experience.
An experience shared by a customer is always a lot more influential than a thousand advertisements. Start-up businesses having a limited budget often depend upon evangelism marketing to reach their target audience. It provides a better return on investment to the organisation.
Brand evangelists will not just buy your product but become your brand’s passionate advocates. Primarily, they will be the most credible, unbiased and authoritative advertisers. Secondly, they will not demand a single cent from you but boost your sales by actively promoting your brand through word of mouth.
Whatever state the economy is in, the evangelists will be in it for the long haul. So, if you are aspiring to develop long-term, sustainable customer relationships, you need to focus on creating loyal and satisfied customers.
It takes several months and years to come up with an effective evangelism marketing strategy. You need to invest more time to successfully implement those strategies in various marketing campaigns and be patient for years before you strike gold.
It doesn't sound too hard, does it? Once you start taking efforts to keep your customers happy, you will benefit just as much as they will. As the famous saying goes,
“Amazing things happen when you listen to the consumer." Jonathan Mildenhall, CocaCola
A thorough analysis of global consumer behavior revealed that consumer experience becomes a vital parameter for establishing brand evangelists. In today's world, thanks to the World Wide Web, customer service experiences spread like wildfire. Social media amplifies the effect of word of mouth publicity at a massive scale.
At its core, brand evangelism largely depends on the stories and reviews shared in the online forum. Everyone wants to know the experiences of the previous buyers and wonders, "Does this story feel or sound like an experience I would enjoy?"
Once you have established a solid base of loyal & happy customers, you will be able to reach out to a larger audience through your previous consumer base itself. But, how to do this successfully?
To deliver your message out into the world, you will primarily need to figure out how your audience can participate, interact and share their stories across social media.
Marketing involves a variety of case studies and assignments . Students often struggle to understand the intricacies of complex marketing topics and seek help from professionals.
Do you need to prepare a swot analysis or a pestle analysis on renowned brands like IKEA, Coca-Cola or Cadbury? You will get A+ quality study materials every time you take our help for your marketing projects from us. Most of our tutors are PhD scholars and retired professors who cater to academic needs by providing unmatched support in all these vital areas of marketing.
Market research
Brand management
Advertising and Public Relations(media expenditures, message, agency)
Promotion
Pricing (MSRP, discounts)
Distribution (channels to target, use of wholesalers)
Sales
Retailing
Direct marketing
Database marketing
Search engine marketing
We also offer our guidance on a variety of other subject areas and mentioning each of them is beyond the scope of this paper.
MS in Biology...
I am skilled to do research to find proper content for research papers, thesis and dissertation. I give only verified co...
200 Completed Orders
56 Student Reviews
I took a MBA degre...
Along with an in-depth knowledge in marketing I am also skilled in composing assignments especially case studies with pr...
300 Completed Orders
51 Student Reviews
MS in Statistics...
I am skilled in creative writing to craft any kind of assignment especially essays, thesis and dissertations of any kind...
360 Completed Orders
45 Student Reviews
Msc in Nursing fro...
I am in this field for 15 years, which helps me come up with unique topics and cases for students’ papers. I have comp...
400 Completed Orders
125 Student Reviews
MS in Computer Sci...
I boast excellent observation and analysis skills. I am excellently thorough with the subject knowing all the aspects, a...
400 Completed Orders
42 Student Reviews
M.sc in Electronic...
Allotting responsibilities and giving directions on achieving the targets within the team. Excellent research and creati...
350 Completed Orders
45 Student Reviews
Masters in Account...
I am thorough with the changing financial scenario in US and the factors behind it. I am also updated with the changing ...
250 Completed Orders
34 Student Reviews