Evangelism Marketing, For Promoting Your Business Through word of mouth
Definition of Evangelism Marketing: -
There are various marketing techniques, and the new age theories and marketing honchos are taking this phenomenon to new heights of success. A modern twist to the conventional selling business or services to the consumers, marketing has come a long way. Evangelism marketing is a product of these innovative and modern business strategies which are way more improved with the design of rapid effecting aim.
Thus, in a nutshell, evangelism marketing is an advanced form of the word of mouth marketing in which the customers act as the vocal volunteers in spreading more information and effortless advertising of any particular product of an organization.
Textbooks on Evangelism marketing: -
Some of the basic textbooks on Evangelism marketing are as follows: -
- Evangelism that works, Barna, George, 1995.
- Needs-based evangelism, Pierson Robert D., 2006.
Examples of Evangelism marketing: -
Evangelism Marketing may come in various forms. The common ones can be exemplified as:
Customers who are loyal to the product and the brand are one kind of evangelism marketing agents. This example is very easy to identify the word of mouth category along with recommendations, or the silent and manually defining preference for the brand through gifting or indulging in any gift card service. This serves in totality to maintain a good customer relationship both on the part of the consumer and the producer. Participating in competitions and promoting the products through social media are the various snippets of this kind of marketing. It is known as technology evangelism.
Another defining and important example of the evangelism marketing is the over-enthusiastic customers who are offered with many good will services so that they may show interest in becoming the minimalist shareholder of the company. They are considered the assets of the company and not desperately but seeks their comments, advices and even grievances if any to be reported to the organization so that they may work upon it.
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