Family Advertising Is A Powerful Tool For Catering To A Huge Audience In Marketing

Definition of Family in Advertising

The usage of a family alias a family’s image in advertising has become a prominent sign in the ad world and marketers utilize this image within marketing campaigns to increase their profits. Marketers utilize this form of advertisements since they feel that such ads can attract kids and their families as a whole towards a particular brand as such kind of ads tend to make people feel that they can relate themselves to these brands.

The kinds of characters that are used within Family Advertisements are Wives, Husbands, Parents and other members of the family. Even sons and daughters are prominent characters utilized in these ads to which kid viewers can relate to while thinking about the product concerned.

Textbooks on Family in Advertising

Family Advertising is a crucial subject since its ads can make or break a brand name, depending upon the utilization of ad elements by marketers. Here are some details of textbooks that marketers can refer to for making impressive family advertisements as follows:

• Choosing foods for a healthy family by United States, Dept. of Agriculture, Advertising Council (Published by U.S. Dept. of Agriculture – Year 1988).
• Persuasion in Advertising by John O'Shaughnessy and Nicholas J. O'Shaughnessy (Published by Psychology Press – Year 2004).

Examples of Family in Advertising

Example 1: An interesting example of Family concept usage in advertising can be the case of insurance policy ads. Such advertisements display the concept of families and family values to convey the message that insurance, especially health insurance is important for improving the health-related finances of families. Consumers mostly are part of the family concept in reality, so many of them instantly relate to such ads and get attracted towards the insurance brand. Hence, marketers become successful on utilizing the Family ads to publicize insurance brands.

Example 2: Another interesting example of Family Concept Usage in advertising can be the ads that are made to publicize a car brand. When marketers show ads about cars, including cars that are more than four-seaters in capacity then the family concept adapts quite smoothly in these campaigns. Consumers also feel that since they are a family so they can also buy a car that is being advertised to them, provided they have the finances for it.

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