Flanking Marketing Warfare Strategies: Means of Playing Safe in Competitive Marketing

Definition of Flanking Marketing Warfare Strategies

Flanking Marketing Warfare Strategies are methodologies that marketers utilize when their brand needs to operate within areas that are of minute importance to their competitor.

If a brand is producing a product of one lifestyle field that faces stiff competition from its rival then, it may also start producing products of some other field that its rival may not be strong at producing. Hence, this is a marketing warfare strategy that enables a brand to overpower its rivals by gaining a competitive edge.

Textbooks on Flanking Marketing Warfare Strategies

If marketers want to play safe competition through their brand’s marketing warfare strategy then, they can surely opt for Flanking Marketing Warfare Strategies. Hence, marketers can grasp these techniques by referring to some relevant textbooks whose details are mentioned as follows:

• Strategic Management and Business Policy by C Appa Rao,B Parvathiswara Rao and K Sivaramakrishna (Published by Excel Books India – Year 2009).
• Marketing Strategy Masterclass by Paul Fifield (Published by Routledge – Year 2008).

Examples of Flanking Marketing Warfare Strategies

Example 1: An interesting example of Flanking Marketing Warfare strategy can be its utilization by those brands that start manufacturing additional electronic gadgets that their rivals are not so good at designing. Some mobile phone handset manufacturers have started designing television sets that their rivals do not make at the moment.

Example 2: Another interesting example of Flanking Marketing Warfare Strategy can be its utilization by some brands that like to install additional features within their main product itself that their rivals may not be so good at conceiving. Some electronic gadget and telephone manufacturing companies have tried to design cordless phones with features of an answering machine. Some printer manufacturing companies have also tried making a printer that also does jobs of a Xerox and a fax machine also.

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