Guerrilla Marketing: A low-Cost Marketing Strategy

Definition of Guerrilla Marketing

Guerrilla marketing is defined as a marketing strategy that utilizes unconventional means at a low cost, in a localized manner in order to draw consumer’s attention towards a product or service. In today’s time, Guerrilla marketing can also include promotion through a network of groups or individuals since it is also viewed as one kind of marketing warfare strategy. Such networks can also utilize methods such as Internet marketing or viral marketing campaigns to boost their brand image for competing with their rivals.

Textbooks on Guerrilla Marketing

In today’s age of electronic and social media, marketers need to compete with the marketing campaigns of their rival brands to keep their brand’s marketing prospects on an all time high. Hence, marketers can refer to the details of some textbooks that are written on the topic of Guerrilla marketing as follows:

• Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson (Published by Houghton Mifflin – Year 1998).
• The Best of Guerrilla Marketing--Guerrilla Marketing Remix by Jay Conrad Levinson and Jeannie Levinson (Published by Entrepreneur Press – Year 2011).

Examples of Guerrilla Marketing

Example 1: An interesting example of Guerrilla marketing can be Internet Guerrilla marketing. Internet has become a platform for most online consumers to avail instant gratification of products or services. Hence, guerrilla marketing over the Internet is quite rampant through techniques like loading pages or even image alt texts. Social media platforms such as Twitter, Google Plus and LinkedIn are also crucial online locations for Internet Guerrilla marketing.

Example 2: Another interesting example of Guerrilla marketing can be Offline alias Traditional guerrilla marketing. This is a method in which marketers utilize traditional methods of verbal or print media such as Publicity Stunts and Wait marketing to publicize their brand. They make sure to give the impression to the customers that their brand is better in providing good services or products than their rival brands.

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