Guerrilla Marketing for Effective Promotion

What Is Guerrilla Marketing? A Definition

Guerilla marketing is referred to as a marketing technique that is used by business companies for making unconventional interactions for promoting a product or service. It is different from other marketing tactics as it mainly Reliance on the personal interaction with the targeted audience. It also works with a small budget and mainly focuses on small groups of promoters. Different companies use Gorilla marketing for promoting products through viral marketing or word of mouth for reaching a broader audience on a lower budget. One of the key factors of Gorilla marketing is that it chooses the right time for promoting a product by conducting a campaign so that potential legal issues can be avoided.

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How Guerrilla Marketing useful for Effective Business Promotion

Guerilla marketing campaigns are memorable and provide a long-lasting impression on the consumers. It helps the businesses by providing extra benefits like- helping with cost management as it works on a smaller budget and heavily relies on unconventional methods for reaching the customers. This helps in building brand awareness as well as maintaining a low budget. Not only budget but it also helps in reaching a broader range of customers through viral marketing. In the current generation of technology, the number of people that access the internet is increasing which becomes an opportunity for the business industry to promote the services in a broader network. Guerilla marketing mix it possible for the marketing campaign to be memorable for the consumers within increases the chances of getting viral to gain explosion from millions of people. The marketing enhances the campaign where the consumers are left impressed, amazed, and wanting to know more about the services or products.

What is an example of Guerrilla marketing?

A popular example of Gorilla marketing is flash mob where different photographers organize a group of individuals to specific locations to stop for their photography and videography campaigns. It is an outstanding approach that helps in catching the attention of an audience within an instance. In the flash mob, a group of people is assembled suddenly on a public platform for a short period. Within that time the group of people quickly expresses the purpose of gathering which can be entertainment marketing promotion or even artistic expression. The flash mob Gorilla marketing involves a group of people that performs for creating brand awareness. This specific type of Guerilla marketing has been adapted by different companies for promoting their services and products as it has the potential and innovative approach to engage a group the audience immediately.

Types of Guerrilla Marketing Ideas

There are different types of Gorilla marketing approaches including- Street marketing, which is one of the most recent types of outdoor marketing. Some successful Street marketing campaign uses street art to make a statement. Ambient marketing- in this type of marketing the products are promoted by interfering with the flow of things. Like when a brand promotes the product with an ad in an unconventional place to increase the brand awareness. Ambush marketing, is another type of Guerilla marketing where the marketers take advantage of a crowd from an event and promote their services or products. One of the most popular Guerilla marketing is viral marketing where viral content is used for promoting a product as it spread faster and involves a large amount of audience.

Pros & Cons of Guerrilla Marketing

The main pros of Guerilla marketing are-

Guerilla marketing is budget-friendly which is one of the biggest advantages of using this marketing tactic. Marketers can promote the product in a fraction of a second which makes it cost-friendly.
When the traditional marketing campaign is used certain guidelines are required to be followed by the marketer or promoter, unlike Guerilla marketing the scope is white open hence it allows creators or promoters to explore the creativity on different levels for promoting the products and services.
Some of the Guerilla marketing gags have the main potential to go viral which makes the marketing easier and more effective. This happens when the marketing is creative and unique and people are taking initiative to spread the message all over the media.
Guerilla marketing also helps in taking advantage of social media channels for promoting the services and products which is important. Especially in the current generation of technology where most people are always active on social media.

Even though Gorilla marketing provides different benefits for the individuals but it also comes with some cons which include-

It contains a high risk of failure which is one of the biggest disadvantages of Guerilla marketing. Even if marketers use innovative concepts there will be chances of failure if the concept does not provide the proper message. Still, it will not make any financial dent because they will be no major expenses involved.
The messages that are passed by Gorilla marketing can be misunderstood and may cause backlashes. There can be chances or situations where a random person might be offended by the advertising campaign which creates a risk for the marketers that needs to be considered.
Guerilla marketing can attract intervention from different authorities when straight at work or other marketing strategies are followed to convey a message directly. It is always better for the marketer to keep away from the issues since it can attract a lot of bad impressions and that can be counterproductive for the brand.

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What are the 5 basic rules of guerilla marketing?

The 5 basic rules of Guerilla marketing that are required to be remembered are-

Defined goals- Even though Gorilla marketing is mainly about creativity and providing elements of surprise but still it needs to be landed and structured thoroughly. The marketers need to know what exactly to do where to do and what message exactly needs to be delivered with the marketing campaign.
Knowledge about the audience- Gorilla marketing is effective as it is proactive. It can surprise the limitation of traditional advertising. The marketers have to be careful while choosing the audience's sense of humor if the individuals want to be memorable instead of offensive.
Differentiating between proactive and offensive- For Gorilla marketing it is important to understand the difference between proactive and offensive. Promoting positive emotion is the basic requirement for every advertiser. Appealing to people’s emotions can be effective instead of offending their humor.
Making the campaign short- the campaign should appear with the surprise and suddenly and then disappear as quickly for that the message and the process of delivering the message should be short as well.