Guerilla marketing is referred to as a marketing technique that is used by business companies for making unconventional interactions for promoting a product or service. It is different from other marketing tactics as it mainly Reliance on the personal interaction with the targeted audience. It also works with a small budget and mainly focuses on small groups of promoters. Different companies use Gorilla marketing for promoting products through viral marketing or word of mouth for reaching a broader audience on a lower budget. One of the key factors of Gorilla marketing is that it chooses the right time for promoting a product by conducting a campaign so that potential legal issues can be avoided.
Submit Your RequirementsGuerilla marketing campaigns are memorable and provide a long-lasting impression on the consumers. It helps the businesses by providing extra benefits like- helping with cost management as it works on a smaller budget and heavily relies on unconventional methods for reaching the customers. This helps in building brand awareness as well as maintaining a low budget. Not only budget but it also helps in reaching a broader range of customers through viral marketing. In the current generation of technology, the number of people that access the internet is increasing which becomes an opportunity for the business industry to promote the services in a broader network. Guerilla marketing mix it possible for the marketing campaign to be memorable for the consumers within increases the chances of getting viral to gain explosion from millions of people. The marketing enhances the campaign where the consumers are left impressed, amazed, and wanting to know more about the services or products.
A popular example of Gorilla marketing is flash mob where different photographers organize a group of individuals to specific locations to stop for their photography and videography campaigns. It is an outstanding approach that helps in catching the attention of an audience within an instance. In the flash mob, a group of people is assembled suddenly on a public platform for a short period. Within that time the group of people quickly expresses the purpose of gathering which can be entertainment marketing promotion or even artistic expression. The flash mob Gorilla marketing involves a group of people that performs for creating brand awareness. This specific type of Guerilla marketing has been adapted by different companies for promoting their services and products as it has the potential and innovative approach to engage a group the audience immediately.
There are different types of Gorilla marketing approaches including- Street marketing, which is one of the most recent types of outdoor marketing. Some successful Street marketing campaign uses street art to make a statement. Ambient marketing- in this type of marketing the products are promoted by interfering with the flow of things. Like when a brand promotes the product with an ad in an unconventional place to increase the brand awareness. Ambush marketing, is another type of Guerilla marketing where the marketers take advantage of a crowd from an event and promote their services or products. One of the most popular Guerilla marketing is viral marketing where viral content is used for promoting a product as it spread faster and involves a large amount of audience.
The main pros of Guerilla marketing are-
Even though Gorilla marketing provides different benefits for the individuals but it also comes with some cons which include-
The 5 basic rules of Guerilla marketing that are required to be remembered are-
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