History of Advertising: Every Marketer Need to be Aware of it

History of advertising

A brief history Of Advertising- a marketer should know

The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet and mobile devices (Sampson, H., 2021).

The first step toward modern advertising came with the development of printing in the 15th and 16th centuries. In the 17th century, weekly newspapers in London began to carry advertisements, and by the 18th century, such advertising was flourishing. Between 1919 and 2007 advertising averaged 2.2 percent of Gross Domestic Product in the United States (Sampson, H., 2021).

In the pre- internet days when advertising was carried out via cheesy infomercials on radio, fuzzy old televisions, and billboards. This was the golden era of advertising, when the whole movement was considered a huge part of society – almost taking on a cultural status. The first TV ad popped up on screens in 1941 in America – probably a lot later than you’d imagine. Before the Brooklyn Dodgers and the Philadelphia Phillies played each other, viewers saw a brief commercial for Bulova clocks and watches. Such a small moment set the precedent for the next seventy years (Hernandez, Wright and Affonso 2019).

Back then, adverts were a staunch part of society. Despite the 50s being a tense decade for America during the Cold War, TV viewers felt optimistic and were beginning to loosen their purse strings as prosperity began to rise. Characters were built around products to create a semblance of connection between viewers and brands (though this idea of a consumer connection didn’t become a priority until later), and famous faces were brought it to sell everything from washing machines to cigarettes (Hernandez, Wright and Affonso, 2019).

Importance Of Advertising Every Marketer Needs To Be Aware Of It

advertising is important in marketing because it can drive business growth. Advertising works to amplify your small business marketing and helps you reach the right audience with positive, targeted messaging that converts potential customers into paying customers. Advertising plays a very important role in customers life. Customers are the people who buy the product only after they are made aware of the products Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited (Hernandez, Wright and Affonso, 2019).

What Is The Purpose Of Advertising For Marketers

An advertisement refers to a paid form of communication that promotes a service, product or brand. Marketers use advertisements to help companies reach their objectives and increase revenue. Often, they design advertisements for specific groups of potential customers. While three of the core objectives behind running advertisements are to inform, persuade and remind potential customers about a product or service, there are several additional purposes advertisements serve (Solovyova and Fominykh 2021).

Advertising increases brand awareness which refers to how familiar people are with a product, service or company. During the brand awareness stage, marketers use advertisements to inform potential customers. Often, these advertisements simply introduce the brand or provide an overview of a specific product or service. Marketers may incorporate the brand logo, colors or fonts to make it easier for their target audience to recognize advertisements from them in the future. The goal behind increasing brand awareness is to get people to recall the brand, so they consider making purchases from it in the future (Landa 2021).

Another way marketers often use advertisements is to drive traffic back to a company's website. During this stage of an advertising campaign, marketers are persuading potential customers to take a specific action by visiting a website, but they may also be continuing to inform their audience by providing educational resources or company details on this landing page. Often, marketers use pay-per-click ads and social media ads to support this goal (Landa 2021).

Many marketers use advertisements to increase engagement with a brand online. Engagement refers to how often people interact with social media posts and other forms of digital content. It can include likes, comments, shares, clicks and messages. The more people engage with a brand, the more likely they are to remember its products and services. Boosting online engagement can also help marketers develop brand loyalty by creating dedicated fans. Marketers may develop advertisements that feature giveaways, contests, polls, surveys or questions to persuade people to engage with their content (Landa 2021).

How Can We Improve Advertising As A Marketer For Better Results?

Advertising can be improved as a marketer by:

1. Keep the ads relevant- One way to improve relevance is to use the customers' most popular search query keywords in your ad titles and text.
2. Create multiple ads in an ad group- Each ad group can contain as many as 100 ads (including both active and paused ads), which Microsoft Advertising displays in an even rotation. To learn which words and phrases are most compelling to the target audience, one must try experimenting with a variety of ad titles and text. After having identified your most effective ad or two in terms of CTR and conversions, it can help maximize the campaign ROI by deleting the other ads from the ad group (Sampson, H., 2021).
3. Describe what sets the product apart. This is just Advertising 101. Why do customers buy your product? Does it solve a problem? Does it help save time or money? Or, does it have unique features or qualities? For example, if a product is available in many more colors than the competition can offer, one might mention color choices in their ad (de Souza et al. 2020).

Role Of Advertising In Marketing Of Any Product As A Marketer

Advertising helps to develop brand loyalty. Brand loyalty results in repeat purchases and favourable recommendations to others by existing customers. Sales promotion, effective personal selling, timely and efficient direct marketing, and other techniques help to develop brand loyalty. Advertising is used to inform consumers about new products, services, ideas on the market. In this case, it implies the introduction of goods on the market, as well as the search for mass consumers (Mamadalievich, Ahmadjanovna and Makhmudovna, 2020).