Implementation and Control: Great Tools in Marketing Management

Definition of Implementation and Control

Implementation and Control are two crucial tools in marketing management that can be utilized by marketers for improving their marketing campaigns.

Implementation for any company can be good if efficient marketers practice it. Such people can carry forward the plan in a systematic manner. Such marketers need to participate and be made as an essential aspect of the company’s plan development stage.

Control can be the method of spotting failures in strategy as well as implementation. Control is not an entity that can be singular in nature. It is a set of tools for being confident that the firm is on track.

Textbooks on Implementation and Control

Marketers need to have good knowledge about Implementation and Control for formulating appropriate strategies during marketing management. Have a look at some details of textbooks regarding Implementation and Control as follows:

• Strategic Marketing Management: Planning, Implementation and Control by Richard Malcolm Sano Wilson and Colin Gilligan (Published by Routledge – Year 2005).
• Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment by Abbass Alkhafaji and Richard Alan Nelson (Published by Routledge – Year 2013).

Examples of Implementation and Control

Example 1: An interesting example of Implementation can be the moment when computerized train ticket reservation was implemented in numerous nations across the world in the past thirty years.

Example 2: An interesting example of Control can be Annual Plan Control. Its paramount function is to look after the Top and Middle Management in an organization. Its job is to examine that are the planned results being attained or not.

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