An Ultimate Guide on Brand Image

Definition of Brand Image

The brand is important for a company. It is one of the key players in an organisation’s marketing strategy. Brand image is regarded as the customer’s perception of the brand. Brand helps in the recognition of the company and its products and is also essential for promoting the products in the market. Correctly marketing the products is one of the most important aspects of a company. With the evolution of technologies and digital marketing, the competition among companies has increased. Everyone wants to be at the top of the preference list of the customers. Hence, in such cases, the brand image helps in product recognition so that it can impact the organisation's customers.

Why a positive brand image is important?

A positive brand image is essential for an organisation to maintain. This helps in attracting new customers and retention of older customers. When a person purchases a product, they always go for good quality at a reasonable price. Here, the band plays an essential role. Here are some important aspects of maintaining positive branding in an organisation.

Positive branding helps in the establishment of credibility. A good brand image helps maintain trustworthiness and helps company edibility in the working sector. Being honest with consumers, providing proper customer feedback, protecting the information obtained from the customers, and maintaining the quality of the products are some major ways to establish credibility.

A good brand image helps in making a good impression on the people. The services provided by a company or the quality of the products delivered are some factors that can be considered while developing a brand image. The company’s logo, in that case, is one of the most crucial aspects of creating a brand image.

A good brand image helps in obtaining more referrals from the customers. The customers who prefer a brand are more likely to refer the same to a friend or a family. Referrals are an important part of growing the brand's audience; trusted friends and family can be a credible source of information for many people.

Brand image, as mentioned before, helps in creating recognition. For example, Apple is a brand with high brand value. When a person goes shopping for smartphones and other technologies, like smart-watches, Apple is one of the most favourable brands. They might describe the brand as honest, supportive and innovative when discussing it with others or writing reviews. The quality of the company’s products is so good that whenever a new product launches, they have this image of good quality and best services. Brand helps in developing a proper identity.

How do you build a strong brand image?

A strong brand image can be obtained only with the help of good quality and customer service to the customers. The brand image helps in gaining the trust of the customers. Thus the company should focus on maintaining the same quality and services for better customer satisfaction. A good brand image helps in attracting customers and making the company stand out in a highly competitive environment. The larger companies like Apple, Reebok, Nike, Samsung, Mercedes, Toyota and more have been running their businesses successfully for years. This is just because of their brands’ image over the years. This has led the companies to maintain their status in the market. Since its establishment, companies like Mercedes and Apple have been delivering extraordinarily great products, which people highly prefer. They have never compromised on the quality of the products. They have successfully maintained its brand image through quality and services. Thus, the best way to maintain brand image is with the help of adequate customer services and better quality products.

How to measure brand image?

The brand image can be measured by customer retention and brand loyalty. If the organisations' customers tend to come back to the company for more products, it is a sign that they prefer the brand over the others. The technologies like data analytics and others help understand the customer purchase behaviours, what they prefer and what they are looking for in a product.

Some examples of companies with successful brand images

Here are some of the companies with highly successful brand images.

Apple Inc.: it is one of the world-famous companies for developing technologies. The company has gifted some of the best smartphones to mankind. In a world full of technologies where the threat of data loss and tampering is one of the most common issues, Apple provides the most secure technology. It has maintained its customer satisfaction level alongside product quality and thus, has a strong brand image among all. Their customer service is definitely worth mentioning because even though they have opted for a one-size-fits-all strategy, the protocol of each of its worldwide stores is tailored to local tastes. They maintain the same look in all locations but their content on the Apple site is carefully translated and localized for international audiences.

Coca-Cola: Another business giant in the beverages industry. It maintained the taste and quality of the products since its establishment. This has enhanced customer satisfaction and maintained the brand loyalty of the same. Brand image is regarded as the customer’s perception of the brand. Brand helps in the recognition of the company and its products and is also essential for promoting the products in the market, and Coca-Cola has successfully maintained that.

Starbucks: just like Apple, Starbuck has successfully maintained their brand image in all the countries where it has its presence. Positive branding helps in the establishment of credibility. A good brand image helps maintain trustworthiness and helps company edibility in the working sector, which the company has maintained. A good brand image helps in attracting customers and making the company stand out in a highly competitive environment.

There are other companies like Zara, Airbnb, Ikea, McDonald’s, the Amazon Company, L’Oréal and more. They have successfully maintained its brand image through quality and services. Thus, the best way to maintain brand image is with the help of adequate customer services and better quality products.