Marketing can be defined as the procedure of conveying the value of a service or even a product to customers in order to sell that service or product. Marketing is a diverse area of research as well as practice and hence it has numerous other definitions that experts use for describing it to people, especially students.
Marketing can also be viewed as an organization oriented function and even as a set of processes in order to create, deliver and communicate value to customers. It forms as an essential aspect of customer relationship management that proves to be beneficial for the organization. Marketing can also be described as a science to choosing target markets with the help of market segmentation as well as market analysis. This science also includes proper understanding of consumer behavior and giving superior customer oriented value.
Marketing is a huge area of research and study that students need to grasp before becoming marketing professionals. Hence, they can refer to relevant textbooks on Marketing and some of their details have been listed as follows:
Example 1: An interesting example of Marketing can be Digital Marketing. This form of marketing encourages utilization of electronic devices such as smart phones or even laptop computers for engaging with customers for marketers to publicize their products or services. Many brands are now marketing their products or services over the Internet through these devices for instant recognition since Internet is believed to be a medium that is slightly faster than television or print media in terms of mass outreach.
Example 2: Another interesting example of Marketing can be Relationship Marketing. This form of marketing promotes the usage of direct response marketing campaigns which focus on customer retention as well as satisfaction. This marketing does not emphasize dominantly on sales transactions.
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