Definition of Marketing Orientation/ Customer Focus/ Marketing Concept: -
In the modernized approach of consumer driven marketing, the consumer needs drive the marketing strategies or concepts. In order to survive and prosper in the long run, a business organization must focus on fulfilling the customer demands successfully. This is why, majority of business companies tend to employ customer focus or marketing concept which ensures that the company activities or strategies are based on the needs of customers.
In general there are three ways of conducting the marketing orientation or marketing concept; customer-driven approach, identification of the market shift, approach of product innovation.
Textbooks on Marketing Orientation/ Customer Focus/ Marketing Concept:-
Some of the functional textbooks on customer focus are as follows:
- Designing and delivering superior customer value, Weinstein, Art. And Johnson, William C., 1999.
- The future of marketing, Molenaar, Cor., 2002.
Examples of Marketing Orientation/ Customer Focus/ Marketing Concept: -
Example1: Consumer-driven marketing orientation:
In the consumer-driven marketing orientation, the starting point is always consumer research. In fact every aspect of the offerings of the market, right from the nature of the product, is based on the consumer demands, and none of the marketing strategies are pursued till it successfully qualifies the customer research test procedures.
Example 2: Approach of Product Innovation:
The power of branding and logo of sportswear manufacturers Nike reconfirms the power of a strong marketing policy. With the introduction of high-quality sportswear, Nike has transformed the overall face of sports marketing. Knowing the fact that strategic marketing is better than promotional hype or fake promises, and thus, it has been focusing on delivering real values for the customers. Thus, today Nike has been leading the industry in terms of developing its products and innovations.
How MyAssignmentHelp.com Writers can help regarding Marketing Orientation/ Customer Focus/ Marketing Concept Topics?
When it comes to marketing orientation or customer focus of a company, a business organization can never take risks! Thus, students specializing in marketing concepts must spend ample time in reading and researching before starting to write essays, dissertation proposals, or thesis on such intense topics.
Unfortunately, often the educational institutions refrain from offering the students sufficient time to conduct their research work, in order to make it a challenging task. Under such circumstances, online assignment help service providers like MyAssignmenthelp.com, can be of immense help with our huge resources and online subject experts.
Other services provided by MyAssignmentHelp.com students from nations like US, UK and Australia apart from Assignment Topics like Marketing Orientation/ Customer Focus/ Marketing Concept: -
MyAssignmenthelp.com has entrusted the best online subject experts with the task of assisting the confused students in their academic assignments, by the aid of radical originality checking software turnitin, and experienced scholars from various disciplines of study. Our sole aim is satisfying the young customers, across UK, Australia and USA, from the primary school students to senior researchers. Once you ensure the assignment or dissertation writing requirements from your project supervisor, call us at MyAssignmenthelp.com for all sorts of possible help online.