Mind Share Strategies for Popularizing Your Brand among People

Ultimate Guide to Brand Marketing

Have you ever thought about the factor that all the famous brands like Apple, Samsung, Starbucks, Dior, Nike, Reebok, and McDonald’s have in common? Why is there a craze among people regarding them? Why do people desire to own their products?

It is because all these brands nailed their brand marketing strategy. They have developed a reputation, trustworthiness, and recognition in the market.

Many marketers assume that the brand is simply a logo, with a fancy company name. Brand marketing is not slapping the name and the logo everywhere with the hope that over-exposure will sell your product like hot cakes.

In the past these approaches may have worked, but not anymore.

So let’s try to figure out all the aspects of brand marketing.

In this blog I am going to discuss:

• What is Brand Marketing?
• The strategies of Brand Marketing.
• Difference between marketing and branding.
• Ways to popularise your brand among people.
• How social media has an impact on brand marketing?
• Pros and Cons of launching a new product.
• Tips for creating controversy and making the brand famous.
• Challenges of Brand marketing in changing times.

What is Brand Marketing?

To understand brand marketing, it is essential to develop an idea of what a brand is. People often question the definition of a brand. A brand signifies the identity of a company. It represents the products or services offered by a company and highlight the quality of the products.

Once a brand has been established, the next process is brand marketing. Brand marketing is boosting the recognition and the reputation of the commodity.

Brand marketing is about leading your customers on a new journey with you. Your brand is not just about what your brand is today, but also about what it can be in the future. Your customers can actually help you to develop and market a brand.

Example: The classic example is that of Coca-Cola vs. a simple soda. Coca-Cola can charge more price for its products as it has strong and powerful brand equity. Customers are attracted to the brand and pay a higher price.

What are the successful strategies of Brand Marketing?

Now that you have a clear idea about brand marketing, let us understand the strategies.

An effective branding strategy offers a massive platform in increasingly competitive markets. A brand strategy defines how, what, where, when and to whom you plan on communicating and delivering the brand messages.

Let’s focus on some strategies that will enable you to spread a word in the market:                                                  

• Name Brand Recognition: A well-built company uses the weight of its brand name to extend the products. A company with a significant brand name can be recognised from its logo or slogan. Example: Starbucks 

• Target the brand message: To spread the marketing message, it is essential to find an audience that desperately cares for what you say. To ensure this, you can spread the word on marketing channels your target audience watches most. 

• Give the brand a meaning: By giving your brand a meaning, you can make it a status symbol that customers will aspire to own. You have to make it appealing to connect to people’s emotions. 

• Consistency: The key to essential brand marketing strategy is maintaining consistency. All messages should be cohesive. Consistency contributes to brand recognition to ensure loyalty. Example: Coca- Cola 

These are some of the effective brand marketing strategies to stir a desire among the mass.

Difference between marketing and branding

People are often unable to differentiate between marketing and branding in the USA and other countries. It is not surprising, as they are not mutually exclusive ideas. Both are strategic and interdependent on each other. Both of them are a powerful medium that are used to spread information, but they have their own particular uses. 

Let’s try to figure out the differences between marketing and branding: 

MARKETING                   Vs.	BRANDING
Marketing is the message that is conveyed.	A brand is an identity.
Marketing campaigns are developed after creating a brand strategy.	Branding comes before marketing.
You are the owner of your marketing.	Consumers are the owner of your brand.
Marketing is a tactic.	Branding is a strategy.
Marketing discovers and stimulates purchasers.	Branding makes customers devoted to the brand and develops supporters
Marketing stimulates envisioned values.	Branding strengthens the values
On beginning with substandard service, marketing assists in making a sale.	Branding enhances the notion that the service is substandard.
Marketing could be a one-time activity.	Branding is an ongoing procedure.
Best marketing strategies are formed out of strong brand strategies.	Best brand strategies are driven out of powerful marketing strategies.
Marketing is a highly focused activity.	Branding is a broader concept.
Principally, it is outer-directed.	The concept of branding touches everyone connected to the brand, both externally and internally.
Marketing is being inspired and driven by a promise that brands make.	Branding makes a promise to customers.

In the USA and other countries, powerful brands use their understanding of the difference between branding and marketing. They use these differences to build marketing campaigns that operate hand in hand with their brand positioning strategies.

Ways to popularise your brand among people

Do you want to make your company stand out in the business world, and carve out a niche in the industry?

You need to structure a cohesive plan. Developing a connection with consumers is crucial for the success of your business. Students in Australia often ask how to advertise your business.

Let’s look at the essential ways to popularise the brand among people:

• Create a brand image or logo: Expand your brand by placing your logo in your business stationery, cards, brochures, website, and merchandising materials. 

• Form a strong network: An effective form of business promotion is to meet professionals of related business fields. It provides opportunities to gain knowledge about competitors, form beneficial partnerships and spread awareness about your business. 

• Advertise strongly: Advertising is one of the most effective ways to popularise the brand. Advertise through billboards, street-side yard signs, magazine, newspaper ad, television and radio commercials, brochures, and online websites. You can also hire a PR firm. 

• Use social networking sites: Social networks have become a new sensation for the advertisers. Once a brand gains popularity on the internet, the fans do the promotion work. You can take advantage of viral marketing campaigns. 

• Give out freebies: Pass out merchandise with the brand’s name and logo printed to everyone you meet at networking events, trade shows, and client meetings. 

These are some general ways to popularise your brand effectively among the masses to promote business growth. 

How social media has an impact on brand marketing?

Consumers spend more time in social media as demonstrated in the social media reports.  Social media plays a vital role in how the customers discover, explore and share information on various brands. About 60 percent of customers explore several products through multiple online sources to learn about a specific brand. Usually, Australian students ask “how to promote your business”.

• Finds a market: Social media helps a brand to find and reach to its target audience in the market. It becomes easy to let people know about their products and services. 

• Make the product visual: It helps a brand to be visible in front of the consumers. Grabbing the attention of the target audience becomes easier with images attached to ads. 

• Makes a brand conversational: It helps numerous businesses to be in the broadcast mode. It also ensures a massive level of engagement from audiences. 

• Helps to gain the right mix of engagement and action: Getting the proper mix of engagement and action is crucial. Social media helps to achieve that. 

• Enhances brand recognition: It helps the brands to appear frequently on social media and become more recognisable. 

These are some of the ways in which social media has an impact on the brand marketing strategies of a company. 

Pros and Cons of launching a new product

Launching a product is always a crucial moment for the project team, as well as the entire company. It is not merely a process of writing a press release and sharing it with the key groups in the industry. The best approach should be adopted to maximise the chance of gaining success.

Let us focus on the pros and cons before launching a new product:

PROS:

• Creates a massive surge of cash
• Turns potential customers to original buyers
• Can be tracked easily
• Company and product and gains attention
• Develops company reputation
• Helps to develop new business relationships 

CONS:   

• Product launches require a lot of planning.
• Require massive research to create a list of prospective customers.
• It requires a big team.
• It is expensive to launch new products.
• Inaccurate information about the market can cause the product to fail. 

It is essential to keep track of all the pros and cons before launching a new product in a competitive market.

Every brand needs to become successful, but generating fame in the initial stages is a real struggle.

So, how to earn fame?

Controversial branding is a sensation trend among recent marketers to make their brand famous. Controversy can either give the brand incredible success or defame it in unimaginable ways.

There are some tips to create a controversy to make your brand famous. Let’s see:

• Choose the level of controversy: It is essential to choose the level of controversy to make a brand famous. There are two types of controversies: Debatable and Shocking. It is necessary to understand the two types before one chooses to use it. Wrong controversy defames the brand. 

• Connect the controversy with the brand: Implementing a debatable controversy is not adequate to promote the brand. It is necessary to be clever to associate the controversy with the brand. 

• Have a crisis management plan: It is imperative to discuss and have a crisis management plan. A good response system for effective brand management and maintaining the company’s integrity is crucial. 

These are some of the basic tips required to make a brand controversial to attract the consumers. 

Challenges of brand marketing in changing times

With new avenues opening up and brands getting several opportunities to connect with the consumers, the situations are becoming severely challenging. It is becoming difficult to create a meaningful brand message that spreads out across all platforms. 

Let’s focus on some of the challenges faced by marketers: 

• Generating traffic and leads: This is one of the top challenges faced by marketers with the changing times. With numerous platforms publishing content and an increase in the ways to promote it, it’s hard to understand where the efforts are to be put to generate the traffic and leads. 

• Measuring the ROI: Measuring the Return on Investment has become a challenge for marketers. It is essential to measure the ROI to understand the effectiveness of a particular marketing campaign, a piece of content, etc. 

• Securing adequate budget: This has become a challenge for marketing globally. Getting more budget has become tough with the changing times.

These are some of the pressing challenges of brand marketing in recent times. 

Brand marketing is a sensation among marketers these days. Summarise your understandings, develop your brand strategies and set a mark in the field of marketing. 

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