Negotiation Is A Constructive Verbal Process In Sales Marketing

Definition of Negotiation

Negotiation can be defined as a dialogue technique between two or more persons or business parties that is intended to reach an understanding or to obtain an advantage for a person or a group. It can also be utilized to shape results for satisfying numerous interests.

Negotiation is a process that occurs in daily walks of life like marriage, parenting and daily chores. It even occurs in marketing and trade scenarios like business, government branch offices and legal proceedings.

There are numerous categories of professional negotiators such as Union Negotiators, Brokers and even Legislators.

Textbooks on Negotiation

Negotiation is a tedious technique in marketing that marketers need to grasp upon for cracking business deals or for implementing sales. Hence, marketers can refer to some details of textbooks written on the topic of Negotiation as follows:

• Bargaining for Advantage: Negotiation Strategies for Reasonable People by G. Richard Shell (Published by Penguin – Year 2006).
• Negotiation: Process, Tactics, Theory by David Churchman (Published by University Press of America – Year 1995).

Examples of Negotiation

Example 1: An interesting example of Negotiation can be a process of auction. Here, the system of bidding is designed in order to create competition. When numerous business parties need the same object then, they can be pitted against each other. When people in such a scenario just aim to win by trying to achieve a particular object at any cost then this can lead to inflate the object’s price by a number of times.

Example 2: Another interesting example of Negotiation can be the tactic of deadlines. Here, the other party is provided with a deadline, thus forcing them in order to arrive at a decision. This tactic utilizes time for applying pressure on the other party. The deadlines that are provided can be real or even artificial. This is a pressurizing method of negotiation.

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