Definition of Packaging and Labelling

In the field of market, packing the technique which is used to enclose or protect products in order to distribute, store, sale and use. Packaging can be defined as the process in which involves designing, evaluating, and producing packages. The technique is referred to as the preparation of transporting the goods from the warehouses for selling and lastly for use.

• Packaging is the process which solves many purposes as the matter of protection and preservation of goods, the transportation issue of products, carrying the information about the product and lastly for selling. It is seen that in many countries packaging is used for government, business, industrial, personal and institutional purpose.

• Labelling is any wrapping written electronic and graphic material with the intent of communications on the packaging or a separate but related label. It displays information about a product on its container or package or the product itself.

Books on Packaging and labelling

Book 1 –

Marketing Strategy By O. C. Ferrell, Michael Hartline (published by Cengage Learning, 2007)

Book 2 –

Good Manufacturing Practices for Pharmaceuticals, Sixth Edition By Joseph D. Nally (published by CRC Press, 2006)

How Packaging and labelling works?

• Products can have multiple packaging layers; it can be container, such as bottle, can or case. Box can be another example of packaging, is used to protect the product from the outside impact. There can be several products within one box while doing the shipping.

• There are products which are breakable and perishable such as perfume, light bulbs and food need additional packaging while transporting. Restrain the products from theft, damage or tampering, (such as pharmaceuticals and CDs)

• Packaging solves the purpose of resealing the product in between uses and also helps in reducing environmental damages.

• On the based societal environment, when a parent is in jail the child will be labeled as a trouble maker.

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