Definition of Product Placement: -
The term product placement can be defined as any audio-visual communication for commercial purpose, comprising of a product or product reference, service, trademark. Product placement is a unique form of marketing strategy, as the product is featured within a television program subtly, as if they are the necessary part of the environment, in which the product is showcased. It is often referred as embedded marketing.
Textbooks on Product Placement: -
Here are some of the textbooks, if you want to gather detailed knowledge in product placement:
- Handbook of product placement in mass media, Galician, Mary-Lou, 2004.
- Product Placement in Hollywood Films, Segrave, Kerry., 2004.
Examples of Product Placement: -
Product placement has been largely operative in films, since the popularity of the early films!
The popular film Home Alone, featured the soft drink brand Pepsi, so as to draw the attention of the children. As per the survey reports, it was highly influential, among the 67% children who chose Pepsi, after viewing Home Alone
In the 1946 film It’s a Wonderful Life, directed by Frank Capra, one finds a young fellow, who aspires to be an adventurous explorer. The boy prominently showcases a copy of National Geographic, which exemplifies a perfect product placement strategy.
Another example of product placement is in the 1949 film noir, Gun Crazy, where Bulova clock is promoted neatly. By the aid of candid product placement policies, one can influence the target group of potential customers, unconsciously.
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Product pricing is an effective method of building high emotional connection of the target group or potential customers with the relevant brand or product. Thus, as per 2006 report, about 80% of the brands and service providers relied on product placement for familiarizing their brands, products or services among the targeted group of consumers. Thus, when it comes to academic assignments, or case reports based on intense marketing strategies like product placements, one cannot develop an informative essay full of solid information without investing considerable time studying and collecting relevant data to support or backup your statements. In case you have already wasted half of your term, leaving your academic assignment completely untouched, there is no point to scratch your head, instead call the online expert writers at MyAssignmenthelp.com immediately.
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