Billboards advertisement: Everything that you need to know

What are the methods for promoting a business through billboards?

If you’ve ever taken a lengthy road trip or commute to work, you’ve likely noticed some form of billboard marketing. According to Scenic, there are over 425,000 billboards across U.S. highways that promote businesses and organizations. This does not account for the amount located in populated urban areas. While some commuters may not notice this form of promotion, it remains an effective method of bringing awareness to your business. As one of the best advertising agencies in Phoenix, we’ve seen firsthand how out-of-home advertising can enhance business awareness and revenue. Read below and see what we have learned about out-of-home advertising.

Billboard Marketing can Reach Target Markets

Because billboards are everywhere, you can choose where you want to promote your business and products. Selecting the right location gives your company a better shot of attracting its target customers. For example, a restaurant could attract hungry drivers and other passersby on highways and highly populated areas. Measuring billboard marketing effectiveness always begins with evaluating the potential location of the ad’s placement. This is achieved by considering several factors about the location, including:

The number of people or vehicles that pass the billboard per day
The number of people or vehicles that could see the billboard per day
The people who actually noticed/interacted with the billboard

Build Awareness with Billboard Marketing.

While billboards aren’t as effective at getting a response as digital strategies, they’re excellent in building brand awareness. Because many commuters see the same billboard multiple times, they retain the message and associate it with the brand/company. By creating memorable billboard designs, potential customers will remember the business when they need their services or products. A billboard for a restaurant, for example, helps build awareness of their brand by providing information to passersby on its location and food. When people have a craving for food they serve, they will recall the brand and where to find them. Billboard marketing must be creative to stand out among people’s commute or on long road trips. It should tell a story or create a call-to-action in as few words as possible to make it memorable. By working with a creative advertising agency, you will benefit from our agency’s knowledge and expertise in designing noteworthy billboards.

Invest in Creative Out-Of-Home Marketing with ON Advertising.

Since 1993, ON Advertising has been the source for full-service marketing solutions. Whether you’re looking for creative billboard marketing or an upgrade to your digital strategy, we’re here to help. Our expert team works closely with every client to ensure their brand and messaging are front and center. Contact us today and see why ON Advertising is one of the leading ad agencies in Arizona. While you might invest in broadcasting your ads at certain times of the day, billboard advertising is visible all day and night, in some cases. Out-of-home advertising leads to repeated exposure as people continually pass by the advertisement. While the message tends to be shorter than other forms of advertising, a potential customer has a high possibility of retaining this information. Additionally, when paired with an effective digital strategy, billboard marketing can boost the strategy’s effectiveness by 40%. According to Mixed Media Outdoor, the average person drives between 26.2 and 31.5 miles a day. Additionally, Americans spend an average of 293 hours in their cars a year. What does this data mean? The more time people spend in the car, the more time they will look at their surroundings. As a result, Hubspot notes that 71% of people consciously look at billboards while driving. This is partially due to the fact that ads cannot be blocked out like online and other traditional ads can.

What are the benefits of using billboard advertising for promoting a business?

Benefits of using billboard advertising for promoting a business

Huge and eye-catching
Targets a large and diverse market
Easily registered information
Increased frequency of consumer exposure
Effective medium of awareness advertising
Targets middle and upper classes
Photographic information (strong visual effect)
Builds company reputation and product image
Quick rise in sales
Guaranteed audience
Customers find you

What are the Pros & Cons of promoting a business through Billboard?

Reach a Bigger Audience: Billboard advertising can have a significantly larger reach than other advertising media. If you place a billboard ad near a highway or busy street, your potential audience is everyone who drives or walks by. Hit a commuter route, and your audience will see your advertisement regularly. This increases your frequency -- the number of times people see your ad -- and may help consolidate your message in the minds of your audience. The size of billboards also gives them a visual impact, making your advertising more noticeable.

Reach a Specific Audience: Typically, you choose billboard locations based on their geographical position. This allows you to target audiences in a specific location and, if you get the right messages on your ads, you can encourage people to act on them. For example, if you own a motel or restaurant near a highway exit, you can run ads on the approach to it. This markets your business to drivers who may need a place to stay or eat. You can also use this kind of advertising to drive people to engage with other elements of your marketing campaigns, such as social media sites and online initiatives.

Limitations of Billboards do pose some limitations that may get in the way of your business finding good value based on the costs. One limit is inability to target an audience other than knowing what type of people drive through a particular area. Sometimes, you can target specific types of workers entering an area. However, defining a more specific audience is difficult. Creative limitations exist as well. Billboards must have strong visual appeal, as you do not have much time to hit passersby with a lot of words.