Definition of Promotion
Promotion is defined as one of the “P” market mix elements and is a common terminology utilized in marketing. The other “P” market mix elements are Price, Product and Place.
Promotion is also defined as the process of increasing awareness among customers regarding the product, service or brand. It is also done so that sales can be generated for such a product or brand, and a customer loyalty can be created for the brand on a long-term basis. Promotion can also be found within the specifications of five promotional plans that are Personal Selling, Advertising on Online and Offline basis, Sales Promotion, Publicity Techniques and Direct Marketing.
Textbooks on Promotion
Promotion is an exciting as a topic and crucial as a marketing technique for marketers to learn so appropriate textbooks are required to study about this topic. Here are some details of textbooks that are based upon the interesting topic of Promotion as follows:
- BoogarLists | Directory of Promotion Marketing by Steve Boogar (Published by BoogarLists).
- This Business of Music Marketing & Promotion by Tad Lathrop (Published by Billboard Books – Year 2003).
Examples of Promotion
Example 1: An interesting example of Promotion can be a movie promotion. Since the past few years, many movie actors along with their crew members have been involved with the promotion of their film in which they have been acting at a particular point of time. They carry out their movie promotions on the Internet, Television programs and other forms of print and electronic media.
Example 2: Another interesting example of Promotion can be a gadget promotion. Many electronic goods manufacturers promote their latest gadget that may be a smart phone or a television on TV programs, on social media platforms or any other print and electronic media platforms. They always keep trying to attract people towards their brand and latest gadget for increasing its sales through the promotion of their product.
How MyAssignmentHelp.com Writers can help regarding Promotion?
The talented group of professional writers at MyAssignmentHelp.com services can provide all possible help to students when it comes to an interesting marketing topic like Promotion. Here are some helping initiatives by our marketing writers as follows:
- Our marketing writers can provide help to students in their essay work as well as dissertation project based upon Promotion Issues like Product Differentiation.
- Our marketing writers can provide help to students with their assignment completion as well as homework based upon Promotion Topics like Demand Enhancement.
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