Public Relations Is A Crucial Bridge Between A Firm and Its Consumers in Marketing

Definition of Public Relations

Public Relations can be defined as the procedure of managing the spreading and distribution of an information between an individual or a company and the public. Public Relations are an important aspect of publicity as well as promotion in general marketing and business concepts. Its importance lies in the fact that it can include a company or an individual getting exposure towards their target audience utilizing topics and issues of public interest and news items that do not need direct payment.

The main aim of public relations is to convince stakeholders like the public, investors, partners and employees to maintain a specific point of view about it, its leadership capabilities, services or products and even political decisions. Common activities of Public Relations are like working along with the press and speaking at conferences.

Textbooks on Public Relations

Public Relations alias PR is an extremely sensitive marketing activity for any firm or individual due to direct interaction with the public. Hence, marketers need to refer to the best of textbooks based on Public Relations technique, and some details of such books are stated as follows:

• Public Relations: The Profession and the Practice by Dan Lattimore,Otis Baskin, Suzette Heiman and Elizabeth Toth (Published by McGraw-Hill Education – Year 2008).
• Strategic Planning for Public Relations by Ronald D. Smith (Published by Taylor & Francis – Year 2004).

Examples of Public Relations

Example 1: An interesting example of Public Relations can be its utilization through Social Media. PR professionals utilize Social Media platforms to present the face of a person or company for articulating its official views on relevant issues. PR officials utilize social media platforms like Search Engines, Social Bookmarking sites, blogging and press release submissions to maintain Public Relations with people over the Internet.

Example 2: Another interesting example of Public Relations can be its utilization of Messaging technique. Messaging is a procedure through which a consistent story is created around a company or product by its PR Officials. This main aim of this procedure is to avoid readers from receiving confusing information that may instill doubt regarding their purchasing decisions that may impact the company in a negative manner.

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