Definition of Services Marketing: -
Services marketing can be defined as a branch of marketing, which tends to cover the marketing of commodities and services both.
While goods marketing refer to the promotion of speedy moving commodities and hard goods, services marketing bring both businesses to consumer as well as business to business marketing services with its fold. A service is typically utilization of proficiency and specialized skills by certain procedures or performances for the benefit of self and others.
In compared to goods, services evolve mainly around economic transactions, rather than tangible products, offered by one service provider to another. Instead of gaining the physical ownership of an entity, the service marketing offers time, customer value, effort or services in exchange of money, and gain accessibilities to other facilities like networking, or systems.
Textbooks on Services Marketing: -
Some of the key textbooks on services marketing are as follows:
- Services marketing, Zeithaml, Valarie A., and Bitner, Mary Jo, 1996.
- Marketing of services, Donnelly, James H., and George William R. 1981.
Examples of Services Marketing: -
Because of the homogeneous nature of the offerings, the main factor to achieve complete success is to improve the quality of services and by adding more value retaining the customers.
In the case of two food chains, serving same menus to the customers, it is only the quality and taste of food, which characterizes the two service providers from each other rather than the product itself.
Because the product is not tangible, customer relationships play an essential role in the case of service marketing. This is why, it is vital for the restaurant owners to note the needs of the consumer, and to satisfy them accordingly in order to foster lengthy relationships, and also spread the word of mouth.
How MyAssignmentHelp.com Writers can help regarding Services Marketing Topics?
Service sector comprises of a wide range of industries that cater to the customers directly or to the business owners as well, along with government and non-profit organizations. Thus, the later ones require long-lasting relationships by delivering real value to the customers since services constitute a major part of the business economy.
Keeping these issues in mind, the reputed business schools across the globe set up the marketing assignments, essays or dissertations in such a manner that the student gains the wide range of information and insight to the marketing topics. If you are not sure about your marketing assignment writings, from the beginning, call the online subject experts at MyAssignmenthelp.com to get your paper ratified and corrected before submission.
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