Search Engine Marketing: Direct Advertising Through Search Engines

Definition of Search Engine Marketing

Search Engine Marketing is defined as a form of Internet Marketing in which websites, blogs or advertisements in the form of classifieds are promoted by increasing their visibility through numerous optimization techniques in search engine result pages abbreviated as SERPS. Search Engine Marketing is also known as SEM, and it uses optimization techniques like SEO and PPC.

SEO is known as Search Engine Optimization and PPC is known as Pay per Click in their full forms. SEM is a technique that marketers and webmasters should be well aware of and they should also possess skills of this technique to earn professional success.

Textbooks on Search Engine Marketing

Search Engine Marketing is not just a subject or course within the Marketing Field, but it is now turning into a professional job. These are details of some crucial textbooks regarding Search Engine Marketing alias SEM:

1. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site by Mike Moran and Bill Hunt (Published by Pearson Education – Year 2008).

2. Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results by Anne F. Kennedy and Kristjan Mar Hauksson (Published by Que Publoshing – Year 2012).

Examples of Search Engine Marketing

Example 1: When it comes to Search Engine Marketing alias SEM then an initial example that strikes the mind is that of AdWords. A more precise example of AdWords is Google AdWords that marketing companies utilize in order to carry out their SEO and PPC campaigns. This tool helps marketers find out the most, medium and least competitive keywords hovering in the online market space regarding their product or service. The searched and compiled list of keywords helps marketers in planning out their future SEO or PPC marketing strategies.

Example 2: In the case of SEM, Contextual Advertising is another way of carrying out SEM techniques. This is the way in which online ads and Pop-Up ads play a vital role in marketing of products and services on the Internet to a relevant and large audience within a short span of time.

How MyAssignmentHelp.com Writers can help regarding Search Engine Marketing?

Search Engine Marketing alias SEM is a topic that the management and marketing writers at MyAssignmentHelp.com services are good at and can provide help students on it:

1. Our marketing writers help students with tips in their essay as well as suggestions in their dissertation regarding SEM Issues like Cost per Click.

2. Students can feel free to seek help in their homework as well as assignment regarding SEM topics like AdWords.

Other services provided by MyAssignmentHelp.com students from nations like US, UK and Australia apart from Assignment Topics like Search Engine Marketing

Apart from Search Engine Marketing Material, our marketing writers at MyAssignmentHelp.com also provide other kinds of writing services to students:

• We give assistance in online assignment help as well as dissertation writing service based on Marketing Issues like Management of Service Purchases.
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