Definition of Services Marketing
Services marketing can be defined as a subcategory area of marketing that covers the marketing of services as well as goods alias products. Goods marketing refer to the marketing of FMCG alias fast moving consumer goods and durable items. Service marketing refers to the marketing of Business to Business alias B2B and even Business to Consumer alias B2C services. The seven Ps of Service marketing are Product, Pricing, Place, Promotion, People, Process as well as Physical Evidence.
The five fundamentals that are widely utilized in Services marketing are Intangibility, Heterogeneity, Simultaneous production and consumption, perishability and Lack of ownership.
Textbooks on Services Marketing
Services marketing is a marketing activity that every online marketer needs to carry out in life. Marketers can go through some textbooks that are based on the topic of Services Marketing whose details have been listed as follows:
- Services Marketing – Sie by Zeithaml (Published by Tata McGraw-Hill Education – Year 2011).
- Services Marketing: Concepts, Strategies, & Cases by K. Hoffman and John Bateson (Published by Cengage Learning – Year 2010).
Examples of Services Marketing
Example 1: An interesting example of Services Marketing can be service marketing in telecommunications. This is a sector in which plenty of mobile telephone companies provide telephony services to their customers. Most of the telecom service providers belong to private companies, but a few of them are even operated under public listed enterprises.
Example 2: Another interesting example of Services Marketing can be Financial Services. These services cover agencies such as banks and insurance companies. Here also, a number of private companies have launched banking as well as insurance services for their customers. In this sector too, some public sector enterprises are operating in the financial services sector, mostly involved in banking and insurance policy services.
How MyAssignmentHelp.com Writers can help regarding Services Marketing?
MyAssignmentHelp.com services consist of an extremely talented team of professional marketing writers who can provide any help to students when it comes to a topic such as Service marketing. Here are some of our assistance initiatives as follows:
- Our marketing writers provide help to students when they get stuck with their dissertation project or at the time of their essay task based on Services marketing issues such as Service Pricing.
- Our marketing writers even help students during their assignment completion or at the time of their homework based on Services marketing topics such as Service Promotion.
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Apart from Service Marketing topic assistance material, our marketing writers at MyAssignmentHelp.com can also provide other writing services to students related to Marketing. Some of them are listed as follows:
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