Shopping Mall: The Most Common Location for Direct Marketing

Definition of Shopping Mall

A Shopping Mall is an establishment that is made up of numerous shops that represent various kinds of merchandisers. The shops are located on most of the mall’s floors and are connected with interconnecting walkways that enable visitors to walk from unit to unit. Nowadays, establishments like restaurants and film theatres are also included within shopping malls.

Shopping Malls came into existence in the late 19^th and 20^th centuries when people started feeling the need of shopping in large size stores. Wealthy people who wanted to do shopping in such stores also felt that these stores should protect them from external weather conditions like rain and sun heat. Later on when escalators were conceptualized into these large multi-floor shopping arcades, the modern day concept of shopping malls started taking shape. 

Textbooks on Shopping Mall

Shopping Mall is an exciting place for people, especially women as many of them love shopping. We have listed a few details of some textbooks that marketing students can refer to regarding the topic of Shopping Mall:

• The shopping mall high school: winners and losers in the educational marketplace by Arthur G. Powell, Eleanor Farrar, David K. Cohen, National Association of Secondary School Principals (U.S.), National Association of Independent Schools and Commission of Educational Issues (Published by Houghton Mifflin – Year 1985).
• Mall Maker: Victor Gruen, Architect of an American Dream by M. Jeffrey Hardwick (Published by University of Pennsylvania – Year 2004).

Examples of Shopping Mall

Example 1: An interesting example of a shopping mall is the world’s largest shopping mall that is the New South China Mall that is located in Dongguan, China. It has a gross floor area of 892,000 m² alias 9,600,000 Square Feet.

Example 2: Another interesting example of a shopping mall is the World’s second largest shopping mall that is located in China too. It is the Golden Resources Mall located in Beijing. It had a gross floor area of 6, 80,000 m² alias 7,300,000 Square Feet.

How MyAssignmentHelp.com Writers can help regarding Shopping Mall?

Our esteemed team of management and marketing writers at MyAssignmentHelp.com services can provide all possible assistance to marketing students regarding the exciting topic of Shopping Malls:

• Our marketing writers can provide assistance when students make their assignment or if they are busy with their essay through simple tips regarding Shopping Mall Issues like Community Centers.
• Our marketing writers can even provide help to students if they get stuck in their dissertation or even while they are busy with their homework regarding Shopping Mall Topics like Escalators. 

Other services provided by MyAssignmentHelp.com students from nations like US, UK and Australia apart from Assignment Topics like Shopping Mall

Our marketing writers’ team at MyAssignmentHelp.com also provides other writing services apart from just Shopping Mall Topic material:

• We provide dissertation writing service and homework help regarding Marketing Issues like E-Commerce concepts.
• We provide online assignment help and essay writing service related to Marketing Topics like Horizontal Marketing.