Social Media :An Unavoidable Tool For Business Marketing

Definition of Social Media Business Marketing

In this age of Mobile Internet and Social Media, numerous business houses and brand names are switching over to social media also. They feel that apart from traditional modes of print and electronic media, they also need to go for marketing of their brand or business over online social media platforms. This is one such platform through which companies can carry forward their online marketing campaigns in an instant manner to a large audience. Such an audience can be relevant to a particular brand and companies can have the option to go for free or paid marketing campaigns via such social media platforms.

Textbooks on Social Media Business Marketing

Every marketer needs to possess knowledge regarding business marketing over online social media platforms. Hence, they need to refer to details of relevant textbooks written on Social Media Business Marketing as follows:

• Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships by Paul Gillin and Eric Schwartzman (Published by John Wiley & Sons – Year 2010).
• Social Media Marketing: The Next Generation of Business Engagement by Dave Evans (Published by John Wiley & Sons – Year 2010).

Examples of Social Media Business Marketing

Example 1: An interesting example of Social Media Business Marketing can be the setting up of Business Fan Pages by brands on the famous social media website of Facebook. Marketers across industry domains call it Facebook Marketing. The aim of business marketing over Facebook is to gather maximum number of Fan page likes over a brand’s business page and even spreading a network of relevant people through an associated Facebook profile. Such a fan page is also a way of increasing online visitors’ clicks over the brand’s website.

Example 2: Another interesting example of Social Media Business Marketing can be the setting up of Business Profile by brands on the popular corporate social media online network of LinkedIn. Most marketers prefer to set up a business profile of their brand over LinkedIn as it is an online platform through which a brand can contact various relevant people from the corporate sector who can relate to their brand. They can even observe their rivals’ online networking activities to some extent over LinkedIn.

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