Definition of Statistical Surveys
Statistical Surveys are defined as the techniques that are utilized by marketers to derive statistical results regarding the population being assessed and this depends on the survey questions that are utilized. Surveys provide crucial data for all types of public information and research related fields.
A Statistical Survey alias a Survey Methodology being a scientific field seeks to recognize principles regarding the sample design, instruments of data collection, statistical adjustment related to data along with data processing and final analysis of data that can create random survey errors that are systematic in nature. It is a profession for marketers and a scientific field area for scientists.
Textbooks on Statistical Surveys
Statistical Surveys or Survey Methodologies are crucial aspects of collecting accurate data in marketing. Marketers can refer to the best of textbooks regarding Statistical Surveys and some of their details have been stated as follows:
- Statistical survey of the county of Roscommon by Isaac Weld and Royal Dublin Society (Published by R. Graisberry – Year 1832 and Digitized in 2005).
- Fundamentals of Applied Statistics and Surveys by David B. Orr (Published by CRC Press – Year 1995).
Examples of Statistical Surveys
Example 1: An interesting example of Statistical Surveys can be that of public opinion polls that are conducted by marketers for collecting feedback regarding their products or services. They provide forms consisting of objective type questions for respondents to fill up in a particular amount of time. People who are mainly consumers fill up these forms and in this way, marketers collect their opinion based data. Finally, they apply statistical survey methodology formulas to frame their marketing strategy appropriately.
Example 2: Another interesting example of Statistical Surveys can be market research surveys that are carried out by marketers through various methods like Online Survey and Telephone Survey techniques. Marketers apply these techniques to collect feedback from their existing or even potential customers. Later, this data is utilized in framing of appropriate marketing and sales strategies of the services or products.
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- We are always prepared to provide help to students in their essay completion or even during their assignment work regarding Statistical Surveys Issues like Response Accuracy.
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