Subliminal Advertising Is A Sensory Advertising Technique To Measure Emotional Parameters

Definition of Subliminal Advertising

Subliminal Advertising can be defined as an advertising technique as per which advertisements are designed to cater to any kind of sensory stimuli that is below an individual’s threshold regarding conscious perception. Subliminal Advertising can be influential over the brain as its subliminal stimuli can activate particular regions of the brain when the participants are totally unaware. Visual stimuli can be quickly flashed much before a person can process them. On the other hand, Audio stimuli can be played below audio volumes or even masked by other stimuli. Hence, the combination of visual and audio stimuli needs to be utilized within Subliminal Advertising with care by marketers.

Textbooks on Subliminal Advertising

Subliminal Advertising can be seen as an advertising technique that marketers need to handle with utmost care as it also consists of a psychological element to its making. Here are some details of important textbooks based on Subliminal Advertising that marketers can refer to as follows:

• Ice Cube Sex: The Truth About Subliminal Advertising by Jack Haberstroh (Published by Cross Cultural Publications/Crossroads – Year 1994).
• Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America by Lawrence R. Samuel (Published by University of Pennsylvania Press – Year 2013).

Examples of Subliminal Advertising

Example 1: An interesting example of Subliminal Advertising can be the instance as per a study when around 80% of the participant’s ratings of thirst were extremely high after watching an episode of “The Simpsons” since it consisted of single frames of the term “thirsty” or that of an image of a Coca-Cola can.

Example 2: Another interesting example of Subliminal Advertising can be the instance as per a study that around 80% of participants have shown a preference towards particular rum when they were shown about it through a Subliminal advertisement. This has been a great effect of subliminal messaging through an advertisement mode of communication.

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