SUBVERTISING IS AN INTERESTING COMBINATION OF SUBVERT AND ADVERTISING

What is Subvertising?

Subvertising can be defined as the practice that is implemented for the purpose of making spoofs, political and corporate advertisements and parodies. The concept of subvertising can also take the form of a different image or a major alteration to the existing icon or image in a satirical way.

Subvertisement concept can also be referred to as a process that is based on a meme hack and is a major part of the social hacking process that also leads to culture jamming. The concept of subvertising and counter culture is able to play a major role in the development of prominent and targeted advertisements. The concept mainly leads to the formation of a double-take as the viewers can realize they have been cheated to some extent. The formation of cognitive dissonance is also considered to be an important part of the subvertisement based activities that are performed by the organizations.

Subvertising is also a concept of advertisement hijacking that is able to affect the minds of consumers in a huge manner. The glitz and hype of the mediated reality are cut through with the help of subvertising.

Examples of Best Subvertising Campaigns

The first major example of a subvertisement campaign is of a popular television-based show in New York named Californification. The subvertisement of this ad in the subway is based on the social divide that exists in the country. The McDonalds advertisement is another major example that can be considered for explaining subvertisement. The altered advertisement is based on the American values related to convenience, mediocrity, and conformity. The advertisement for Fox News has also been hijacked in order to develop the subvertisement that relates to the deceiving news that is provided by the channel. The advertisements that had been developed for the UK General Elections in the year 2010 had also led to the creation of subvertisements that depicted some messages which helped in proving the points. The advertisement of Coca Cola in New York had led to the development of subvertisement that depicted not so appropriate images. The subvertisement of a McDonald's outlet depicting the slogan “I AM NOT LOVIN’ IT” is also a major example that can be considered for understanding this concept in a detailed manner.

How to start Subvertising?

Subvertisements are considered to be a major means of changing the commercial world and the messages that are provided to the consumers. The critical commentaries are made on the consumer society are considered to be an important part of the subvertising concept that is developed. The normal ads are thereby substituted by the creative advertisements that are developed and communicated to the consumers.

 Much different software is also available that can help you in the development of subvertisements. The AddArt is an extension of FireFox that is able to support the formation of the artwork related to the normal banner ads. The normal ads are replaced in an effective manner by the creative advertisements that are formed with the help of the AddArt software.

The different issues that are addressed with the help of these creative advertisements mainly consist of health issues and global equality based issues as well. The logo of McDonald's had been transformed in a neat manner in order to present it as a major reason for death. The advertisements can also be altered on the billboards that are depicted in different parts of the country. This is able to help in the development of subvertisements in an effective manner. The resources that are available on different websites are able to support the development of subvertisements.

What are the aims of the project with subvertising?

The major aims and motivation of the development of subvertisements have been quite wide-ranging in nature. The objectives or aims of the project mainly include objections to individual products, simple mischief, and objections to the aesthetic considerations. The alteration of advertisements has further led to the development of a more connected vision in the modern world of advertisements. The concept of subvertisements is an important part of the Brandalism based activities that are performed by many individuals. This concept also aims at high levels of culture jamming that is able to intervene in the visual landscape with different shapes. The detournement of the subvertisement is based on the development of ads based on the visual landscape. Outdoor advertisement is also considered to be effective for the formation of subvertisements in order to convey the required messages.

Advantages & Disadvantages of Subvertising

Culture jamming or subvertising concept is based on the development of parodies of the major corporations or companies and the public figures and the media images of these figures as well. The subvertising is a major form of the process and activities that are performed as a part of the cultural jamming. The activities related subvertising are thereby based on some major levels of advantages and disadvantages as well.

Subvertising is considered to be a type of advertising and is able to reinforce high levels of brand recognition as well as popularity. The original intent of this type of advertisement is based on the creation of a bad name of the organization. The levels of humor that are a part of the subvertisements are able to reduce the levels of seriousness of the messages that are to be conveyed to the consumers. The response that is received from the consumers is also based on the subvertisements that are developed and humor that is a part of the messages.

On the other hand, subvertisements can be considered as a concept of vandalism and will also lead to lawsuits that need to be faced by individuals. The use of subvertising or cultural jamming needs to be made in a proper way in order to manage the positive effects that they have on the viewers or the consumers. The trouble faced by the individuals due to development of subvertisements is quite high and this is also considered to be a major disadvantage of the concept.

How MyAssignmentHelp.Com Writers Can Help Regarding Subvertising?

The marketing writers at MyAssignmentHelp.com services can help students by providing them with all possible help when it comes to an interesting Marketing topic like Subvertising. Here are some of the assistance material methods by our marketing writers as follows:

• Our marketing writers provide help to students during their essay work or dissertation project that is based upon Subvertising Issues like Culture Jamming.
• Our marketing writers can help students at the time of their assignment completion or homework that is related to Subvertising Topics like Creative Vandalization.