Supermarket: The Traditional Form of Retail Outlets

Definition of Supermarket as a Retail Outlet

A Supermarket can be viewed as one of the most basic and traditional forms of Retail Outlets. This is a kind of a grocery store in which consumers go for self-service, and this shop offers a large variety of products that are related to food and household purposes. The size or capacity area of a supermarket is much more than that of a traditional grocery store but is smaller than that of a hypermarket. It is larger than a shopping store in size so the chances of turning into a successful retail outlet for a supermarket are always more.

A supermarket consists of products that are mainly from the food sector like unpackaged food items that are meat, fruits, vegetables and baked products. Other food products from the packaged category are also there like cold drink cans and ice creams.

Textbooks on Supermarket as a Retail Outlet

Students of marketing can get numerous textbooks on the topic of Supermarket as successful retail outlets. The details of some textbooks are listed below as follows:

1. Supermarket: A novel by Satoshi Azuchi (Published by Macmillan – Year 2009).

2. Oracle at the Supermarket: The American Preoccupation With Self-Help Books by Steven Starker (Published by Transaction Publishers – Year 2002).

Examples of Supermarket as a Retail Outlet

Example 1: One example of a supermarket that acts like a retail outlet is the one that only focuses on selling consumable items. Those consumable items can be food based like packaged and unpackaged food. They can even be non-food based that come under pharmaceutical categories like medicines and medical drugs.

Example 2: Another example of a supermarket that acts like a retail outlet can be the one that sells non-consumable products also like sports goods and electronic items. Such supermarkets try their best to expand in a horizontal fashion within the retail market space by selling all kinds of possible goods except for restricted items like alcohol and tobacco products.

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1. Our marketing subject writers help students in their dissertation as well as essay preparation based on the Supermarket Issues like Self-service.

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