Telemarketing: An Instant Way For Consumer Connection

Definition of Telemarketing

Telemarketing is defined as a concept of marketing in which a salesperson contacts people who are potential customers to buy services or products over phone calls or through Web Conferencing methods during such a sales call. This method of Direct Marketing is also known as Inside Sales or Telesales in European Nations like the UK and Ireland. This method of Telemarketing also consists of Recorded Sales Marketing Phone Calls that are programmed to be played over automatic phone call dialing.

This marketing technique of Telemarketing originated way back in the 19^th century in the US when women telephonists were handling marketing campaigns over telephones that operated through public switched telephone network. Nowadays, telemarketers handle their job over computerized electronic switching system. 

Textbooks on Telemarketing

There is a variety of informative and interesting textbooks on the topic of Telemarketing. Some of their details are suggested as follows:-

• Top Telemarketing Techniques by Ellen Bendremer (Published by Career Press – Year 2003).
• Successful Telemarketing by Bob Stone and contributed by John Wyman (Published by McGraw-Hill Professional – Year 1992).

Examples of Telemarketing

Example 1: An interesting example of Telemarketing is an Outbound Sales Call in the Business to Consumer Category. Here, the marketing is done on a proactive basis. The existing as well as potential customers are contacted directly over the phone. Organizations involved in Business Processing Outsourcing alias BPO practice the technique of Outbound Sales Calls. The telemarketing executive goes for making outbound sales calls from his or her cubicle in which bright colored sheets are attached to the cubicle walls. These sheets consist of information comprising most of the questions that customers may need to ask the telemarketing executive over the phone.

Example 2: Another interesting example of Telemarketing is that of Robocalls alias Robotic Telemarketing. In this method, automated telephone calls utilize computerized pre-recorded messages in a sales pitch. These calls consist of fixed speeches like a company has contacted the potential customer through the email. Such a method has not been as much successful as the telemarketing calls made by a real telemarketing person.

How MyAssignmentHelp.com Writers can help regarding Telemarketing Topics?

The Marketing Writing Team at MyAssignmentHelp.com services provides all possible help to students regarding any writing task related to the topic of Telemarketing:-

• Our marketing writers provide assistance in essays as well as a helping hand in homework completion regarding Telemarketing Issues like Inbound Calls.
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