Apple received a 42% market share growth in the very first year they aired the ‘Get a Mac’ campaign. This campaign, along with the Mac vs. PC debate, became one of the most successful ones that boosted the sale of Apple products. Television commercials are a sure-shot way to reach to a large customer base and make an impact. While getting an ad on the prime time television network can be quite expensive, it is not impossible to find out other affordable strategies.
Whether you are studying marketing or working as a professional in the field, the information given below will help you to enhance your knowledge.
A television commercial is a popular medium for product promotion. Leading companies like Google have spent a total of $109.8 million for ad buys in 2016 to promote the ‘Pixel’ mobiles. Even in this digital age, big companies rely on TV commercials for promotional purposes.
TV commercials are nothing but advertisements that are broadcasted via the TV. The paid programs are produced by companies to convey a promotional message about a service or a product. The television networks where these commercials are broadcasted get their funds from the revenue generated through the commercials.
TV commercials typically last for a few seconds or minutes. These commercials are used to promote various services and products to individual consumers.
Usually, commercials include catchy phrases or jingles to attract and persuade consumers. The primary goal is to make a lasting image on the customer base. The power of TV is immense, and as several cable stations are frequently emerging. The competitiveness is on the rise, which is why channels are offering many affordable packages.
Want to know how TV commercials work? Click here.
For more than sixty years, TV has held its place as the most significant medium for promoting products and services. After the recent growth of the internet, television hasn’t lost its importance. Here are some of the reasons for which marketers should still go with TV commercials:
We have come across many TV commercials in the past that have made a mark. Did you ever wonder what makes them so effective and memorable? Here are some of the reasons that make TV commercials effective:
Click here to see the most memorable Super Bowl commercials of 2019.
Here’s hoping that the information provided has helped you to gain relevant insights on Television Commercials.
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